Social Marketing Campaign – Yorkshire
The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm.
Opportunity Id
DN356328
Title
Alcohol Social Marketing Campaign
Categories
79340000-9 – Advertising and marketing services
Description
The overall aim of the social marketing campaign is to establish responsible and sensible drinking as the norm. Key objectives of the Project are to design, develop and deliver a targeted social marketing campaign based on the evidence (customer insight data and research literature), within a 2 year period AND to put in place systems to measure effectiveness against stated outcomes listed below; to see a positive change in the cultural and social norm concerning alcohol consumption, to reduce alcohol related harms and to increase the number of people aware of safe and responsible drinking levels (in particular within those drinking at hazardous levels).
Region(s) of supply
North Yorkshire CC
Estimated value
N/A
Keywords
Social, marketing
Key dates
Estimated contract dates
Start date
01/01/2019
End date
31/12/2020
Contact details
Buyer
North Yorkshire County Council
Contact
Tim Wood
Telephone
+44 1609798407
Address
North Yorkshire County Council
Northallerton
North Yorkshire
DL7 8AD
Northallerton
North Yorkshire
DL7 8AD
Expression of interest window
From 02/08/2018 09:46 to 19/09/2018 12:00