The Foreign, Commonwealth and Development Office is looking to appoint a marketing company to help deliver on its GREAT Food and Drink Social Media and Live Selling Campaign 2022-2023 in China.
GREAT Food and Drink Social Media and Live selling Campaign 2022-23
Foreign, Commonwealth and Development Office
- Advertising and marketing services – 79340000
Location of contract
United Kingdom, Isle of Man, Channel Islands, British Oversea Territories, Europe, Rest of the World
Value of contract
£100,000 to £110,000
GREAT Food & Drink Social Media & Live selling Campaign 2022-23
17 November 2022
12 December 2022
Contract start date
19 December 2022
Contract end date
7 April 2023
Competitive quotation (below threshold)
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
The Authority is looking to appoint a marketing company to help deliver on its GREAT Food and Drink Social Media and Live Selling Campaign 2022-2023 in China.
In order to successfully deliver this contract, bidders must:
1. Have strong Digital event & Video production and promotion expertise with an excellent track record of large-scale and targeted events in China.
2. Have a strong B2C audience base or knowledge of the market to prove effective targeting and conversion and ability to demonstrate this
3. Have a proven track record in delivering digital & virtual events and being able to integrate these as required.
4. Have a proven track record in delivering live selling events, retail partnerships or e-commerce commercial
5. Demonstrate a history of delivering impactful combined government-commercial events such as live streaming, digital campaign deigns & execution
6. Be flexible and able to work with multiple stakeholders in a challenging, high-pressure environment.
7. Demonstrate robust evaluation method to deliver against tactic specific KPIs and success measures aligning with our campaign KPIs of perceptions, awareness and purchase intent and sales ROI.
Details on how to submit a proposal can be found in the attached Digital Marketing Brief.
- UK Government_CHN Digital Marketing Brief_ 16 Nov 2022.pdf
- Bidding documents
- Contains full marketing brief, evaluation criteria and how to submit your proposal
- China_Digital Marketing Brief_Notice of Introduction Call.pdf
- Bidding documents
- Contains details of a project introduction call on Tuesday 22nd November
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
King Charles Street