Social Media Management Tender
The Study UK campaign, delivered by British Council in partnership with the UK Government’s GREAT Britain campaign, is designed to promote British higher education to international students.
United Kingdom-London: Advertising and marketing services
2019/S 125-305907
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
10 Spring Gardens
London
SW1A 2BN
United Kingdom
Contact person: Brian D’Mello
E-mail: brian.dmello@britishcouncil.org
NUTS code: UK
Address of the buyer profile: https://in-tendhost.co.uk/britishcouncil
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Study UK: Discover You Campaign-Social Media Management
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
The Study UK campaign, delivered by British Council in partnership with the UK Government’s GREAT Britain campaign, is designed to promote British higher education to international students. The campaign aims to generate jobs and growth for Britain by recruiting additional higher education students to study in UK universities, and has to date generated 421 000 000 GBP in economic returns. Additionally, the campaign aims to promote prosperity and economic development in developing nations, by increasing access to higher education and career opportunities for graduates. British Council is looking for a social media agency to take on our social media presence across various networks, devise an annual content strategy in line with our overarching campaign strategy and plans, generate content on a daily basis, drive engagement with our stakeholders and audiences, and maintain a high standard of excellence across our platforms.
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The Study UK campaign, delivered by British Council in partnership with the UK Government’s GREAT Britain campaign, is designed to promote British higher education to international students. The campaign aims to generate jobs and growth for Britain by recruiting additional higher education students to study in UK universities, and has to date generated 421 000 000 GBP in economic returns. Additionally, the campaign aims to promote prosperity and economic development in developing nations, by increasing access to higher education and career opportunities for graduates. Social media plays an integral part in the campaign, delivering daily interactions with our young audiences, promoting our key campaign messages, featuring user generated content and leveraging our presence to showcase content from universities across the UK. British Council is looking for a social media agency to take on our social media presence across various networks, devise an annual content strategy in line with our overarching campaign strategy and plans, generate content on a daily basis, drive engagement with our stakeholders and audiences, and maintain a high standard of excellence across our platforms.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract awarded will be between 28.8.2019 and 27.8.2021 with an option for 2 further extensions of up to 12 months.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
II.2.14)Additional information
Section III: Legal, economic, financial and technical information
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.7)Conditions for opening of tenders
Section VI: Complementary information
VI.1)Information about recurrence
VI.3)Additional information:
Suppliers who wish to express an interest and take part in the tender process will be required to register on our e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil
Once registered, bidders must login to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and ‘means of proof’ will be required. These conditions are outlined in the ITT.
VI.4.1)Review body
10 Spring Gardens
London
SW1A 2BN
United Kingdom
VI.4.3)Review procedure
VI.5)Date of dispatch of this notice: