Social Media Management Tender

The Study UK campaign, delivered by British Council in partnership with the UK Government’s GREAT Britain campaign, is designed to promote British higher education to international students.

United Kingdom-London: Advertising and marketing services

2019/S 125-305907

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

British Council
10 Spring Gardens
London
SW1A 2BN
United Kingdom
Contact person: Brian D’Mello
E-mail: brian.dmello@britishcouncil.org
NUTS code: UK

Internet address(es):Main address: www.britishcouncil.org

Address of the buyer profile: https://in-tendhost.co.uk/britishcouncil

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/britishcouncil

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Registered charity

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Study UK: Discover You Campaign-Social Media Management

Reference number: BC/00895

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Study UK campaign, delivered by British Council in partnership with the UK Government’s GREAT Britain campaign, is designed to promote British higher education to international students. The campaign aims to generate jobs and growth for Britain by recruiting additional higher education students to study in UK universities, and has to date generated 421 000 000 GBP in economic returns. Additionally, the campaign aims to promote prosperity and economic development in developing nations, by increasing access to higher education and career opportunities for graduates. British Council is looking for a social media agency to take on our social media presence across various networks, devise an annual content strategy in line with our overarching campaign strategy and plans, generate content on a daily basis, drive engagement with our stakeholders and audiences, and maintain a high standard of excellence across our platforms.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000

II.2.3)Place of performance

NUTS code: UK

Main site or place of performance:

II.2.4)Description of the procurement:

The Study UK campaign, delivered by British Council in partnership with the UK Government’s GREAT Britain campaign, is designed to promote British higher education to international students. The campaign aims to generate jobs and growth for Britain by recruiting additional higher education students to study in UK universities, and has to date generated 421 000 000 GBP in economic returns. Additionally, the campaign aims to promote prosperity and economic development in developing nations, by increasing access to higher education and career opportunities for graduates. Social media plays an integral part in the campaign, delivering daily interactions with our young audiences, promoting our key campaign messages, featuring user generated content and leveraging our presence to showcase content from universities across the UK. British Council is looking for a social media agency to take on our social media presence across various networks, devise an annual content strategy in line with our overarching campaign strategy and plans, generate content on a daily basis, drive engagement with our stakeholders and audiences, and maintain a high standard of excellence across our platforms.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24

This contract is subject to renewal: yes

Description of renewals:

The contract awarded will be between 28.8.2019 and 27.8.2021 with an option for 2 further extensions of up to 12 months.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 29/07/2019

Local time: 17:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 30/07/2019

Local time: 09:00

Place:

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

Suppliers who wish to express an interest and take part in the tender process will be required to register on our e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil

Once registered, bidders must login to the website where they can view the project and access the bidders pack and submit their return. Bidders will also be required to demonstrate their capability and ‘means of proof’ will be required. These conditions are outlined in the ITT.

VI.4)Procedures for review

VI.4.1)Review body

British Council
10 Spring Gardens
London
SW1A 2BN
United Kingdom

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

28/06/2019