Social Research Contract for Visit Britain

Social Research Contract for Visit Britain

As social media is integral in all our marketing campaigns we would like to better understand the role of social media in the marketing mix to ensure we are engaging with our audiences at the right time and with the right message to inspire travel to Britain.

VB Research Brief – Social Media

Reference number:591-717

Deadline date:16/10/2014

This deadline is for…Deadline for Expression of Interest

Contract value:£50,000 – £100,000

Location where the contract is to be carried out:LondonLONDON,

Is this suitable for smaller suppliers?Yes

Name of the buying organisation:Visit Britain

Original source URLwww.visitbritain.org

Description of the contract

Over the past ten years there has been exponential growth in the accessibility, use and content of social media – not just in tourism but in our everyday lives. As social media has changed the way the world connects, communicates and shares information we want to ensure we are leveraging this relatively new technology in the most efficient and effective way. While word of mouth from family and friends, press, TV, internet and books are all key sources of information for people planning and taking holidays. We believe social media offers unparalleled opportunities to engage directly with potential visitors about Britain, with passion, authenticity and conviction. VisitBritain already has a strong presence and actively engage with audiences on a number of social media platforms. As social media is integral in all our marketing campaigns we would like to better understand the role of social media in the marketing mix to ensure we are engaging with our audiences at the right time and with the right message to inspire travel to Britain – to move Britain from being a place someone wants to travel to at some stage, to a destination they are actually going to travel to.

 

Documents

Classification of the contract

79310000Market research services

Additional information

Contract type:Services – 26

Is it a framework agreement?No

Is this contract related to a programme of funding?No

Contract will be awarded based on:Most economically advantageous tender in terms of: The criteria stated in the contract documents

Estimated length of contract:23/10/2014 – 22/01/2015

Who to contact

Contact name‘As per point 12 of this Contract Notice’

Organisation nameVisit Britain

Address1 Palace Street, Victoria, London, London, SW1E 5HX

Telephone02075781054

Extension number:

Fax

Email

Web address

How to apply

The contracting authority considers that this contract may be suitable for economic operators that are small or medium enterprises (SMEs). However, any selection of tenderers will be based solely on the criteria set out for the procurement, and the contract will be awarded on the basis of the most economically advantageous tender.For more information about this opportunity, please visit the Delta eSourcing portal at: https://www.delta-esourcing.com/tenders/UK-GB-London:-VB-Research-Brief—Social-Media/9228Q93V53To respond to this opportunity, please click here: https://www.delta-esourcing.com/respond/9228Q93V53 Response Address: