Specialist Food and Drink Marketing for Welsh Government

Specialist Food and Drink Marketing for Welsh Government

Specialist Food and Drink Marketing, PR and Copywriting Services.

United Kingdom-Cardiff: Business services: law, marketing, consulting, recruitment, printing and security

2015/S 064-112929

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Welsh Government
CP2 Cathays Park
For the attention of: Enfys Jones
CF10 3NQ Cardiff
Telephone: +44 3000622466

Internet address(es):

General address of the contracting authority: http://wales.gov.uk/?skip=1&lang=en

Address of the buyer profile: http://www.sell2wales.gov.uk/search/Search_AuthProfile.aspx?ID=AA0007

Electronic access to information: www.etenderwales.bravosolution.co.uk

Electronic submission of tenders and requests to participate: www.etenderwales.bravosolution.co.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local sub-divisions

I.3)Main activity

General public services
Public order and safety
Economic and financial affairs
Housing and community amenities
Social protection
Recreation, culture and religion

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract


II.1.1)Title attributed to the contract by the contracting authority:

Specialist Food and Drink Marketing, PR and Copywriting Services.

II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 27: Other services
Main site or location of works, place of delivery or of performance: Wales.

NUTS code UK

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves the establishment of a framework agreement

II.1.4)Information on framework agreement

Framework agreement with a single operator

Duration of the framework agreement

Duration in months: 35

Estimated total value of purchases for the entire duration of the framework agreement

Estimated value excluding VAT:
Range: between 500 000 and 700 000 GBP

II.1.5)Short description of the contract or purchase(s)

The Welsh Government’s Food Division is responsible for promoting Welsh food and drink throughout Wales, the UK and overseas. A key priority of ‘Towards Sustainable Growth: An Action Plan for the Food and Drink Industry 2014-2020′ (hereafter referred to as ‘the Action Plan’) is to grow output for the industry by 30 % to 7 billion GBP by the year 2020, working in partnership with industry, and in addition to raising the profile of Welsh food and drink on the national and international stage with the ‘Bwyd a Diod Cymru / Food and Drink Wales’ identity. Link to Action Plan.
The aim of this tender is to appoint a contractor on this Single Suppler Framework to assist the Welsh Government’s Food Division (on behalf of Welsh Ministers, and hereafter referred to as ‘the Client’) to promote the industry throughout Wales, the UK and overseas and raise the profile of our ‘Bwyd a Diod Cymru / Food and Drink Wales’ trade identity. The Framework will last for 1 year and 11 months with the option to extend for a further 12 months, to a maximum estimated value of 700 000 GBP. Suppliers should note that inclusion on a framework does not constitute a guarantee of employment. The Client is not obligated to commission any work under this arrangement.
Ensure key messages and delivered actions from the Action Plan are clearly communicated;
Raise awareness and the profile of our trade focused ‘Bwyd a Diod Cymru / Food and Drink Wales’ identity;
Promote developments, successes and good news stories in line with the Action Plan;
Promote clear and coherent messages of the support available by the Welsh Government to producers;
Improve the perceptions of Wales as a destination where high quality and distinctive food is widely available.

To raise the profile of Welsh Food and Drink via the Hospitality and Catering industry in Wales, by promoting joint activity between the Food and Tourism sector in Wales in line with the Food Tourism Action Plan for Wales 2015-2020 (FTAP). www.gov.wales/foodanddrinkwales

Note: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales athttp://www.sell2wales.gov.uk/search/search_switch.aspx?ID=16451

II.1.6)Common procurement vocabulary (CPV)

79000000, 79413000, 79340000, 79416000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes


This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 500 000 and 700 000 GBP

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: (1) All candidates must comply with the requirements of the State in which they are established, regarding registration on the professional or trade register.
III.2.2)Economic and financial ability

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
(1) A statement of the principal goods sold or services provided by the supplier or the services provider in the past 3 years, detailing the dates on which the goods were sold or the services provided; the consideration received; the identity of the person to whom the goods were sold or the services were provided.
(2) A statement of the candidate’s technical facilities; measures for ensuring quality; and their study and research facilities.
(3) An indication of the proportion of the contract which the services provider intends possibly to subcontract.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:


IV.3.2)Previous publication(s) concerning the same contract

Prior information notice

Notice number in the OJEU: 2014/S 69-118772 of 8.4.2014

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

IV.3.4)Time limit for receipt of tenders or requests to participate

30.4.2015 – 14:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence
VI.2)Information about European Union funds

VI.3)Additional information

(WA Ref:16451).
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice: