Strategic Communications Support Contract
As we approach 3 years following reopening the Musuem is keen to use what it has learnt to improve the way in which we communicate and engage with our audiences.
- Marketing services – 79342000
Location of contract
Value of contract
£25k – £40k
30 December 2019
20 January 2020
Contract start date
10 February 2020
Contract end date
21 March 2021
Contract is suitable for SMEs?
Contract is suitable for VCSEs?
As we approach 3 years following reopening the Musuem is keen to use what it has learnt to improve the way in which we communicate and engage with our audiences. The Museum has created a 5-year strategy, Master Narrative (the guiding principle for the story the Museum has to tell) and a new audience segmentation model. This has allowed the Museum to re-align its priorities and targets.
As part of our ongoing development of the Museum we are now looking to produces coherent and consistent strategic messaging. Working with our existing mission and values and referencing our master narrative we require a strategic communications framework that the Museum and its staff can use across all channels. It will also further develop our audience segmentation model.
Outline of potential scope of work to include:
Phase 1: Value proposition
Develop value proposition for the NAM – how should our mission and values manifest themselves in our communications with our audiences.
Deliverables: Written articulation of value proposition and creative examples of how this might translate to external communications -e.g. advertising/website copy
Phase 2: Persona development and messaging framework
Build upon our audience segmentation work to produce granular personas that we can test and use
Deliverables: Granular and identifiable persona to support communications which are aligned to our segmentation work.
External messaging framework: Develop an external messaging framework that provides a bridge between the new ‘master narrative’ and our audience groups.
Deliverables: Series of core messages and content examples to underpin external communications
Phase 3: Ongoing strategic communications consultancy & support
Across the year, provision of ad-hoc support for Museum communications messaging to provide a consistent touchpoint for messaging.
About the buyer
Ms Linda Stranks
National Army Museum
Royal Hospital Road
020 7881 2469
This notice was originally posted on the Museum’s website on 20 Dec 2019. Due to access issues with the Contracts Finder Website and staff leave it has not been possible to post until 30 Dec. Should interested tenderers require additional time to provide a bid they should contact the contact member of staff: firstname.lastname@example.org in the first instance.
How to apply
Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.