Strategic Marketing and Media Plan Development – Leicester

Strategic Marketing and Media Plan Development – Leicester

Leicester City Council invites proposals from suitably qualified creative design, marketing and media buying agencies to develop a strategic marketing and media plan to cover a phased reopening campaign period.

REFERENCE PAN2517

Leicester Re-Opening Media Campaign and Collateral (PAN2517)

Awarding body Leicester City Council

EST. START DATE: 19/04/2021
EST. END DATE: 30/06/2021

Description

Leicester City Council invites proposals from suitably qualified creative design, marketing and media buying agencies to develop a strategic marketing and media plan to cover a phased reopening campaign period.

The campaign will be targeted to Leicester businesses, residents and visitors to communicate the safe phased reopening of Leicester City Centre and neighbourhoods within the boundary of Leicester.

There are two Lots as follows:

Lot 1 Digital Marketing Assets Commission;

Lot 2 Traditional Marketing Assets Commission.

The aim of this Programme is to create a comprehensive marketing and media plan to support the rollout of the creative brand campaign designed to support the phased safe reopening of different business sectors in the city centre and neighbourhood retail areas. The media plan needs to comprise both traditional and digital mediums to reach the different characteristics of the target audience over a defined period of time.

Further information about the opportunity and the lotting can be found in the tender documentation.

This is a one-off requirement.

These activities are funded through the European Regional Development Fund (ERDF) Opening High Streets Safely and therefore all documents relating to this activity will have to adhere to our Funder’s guidelines, including presentations on standard ERDF templates and using ERDF logos on any material such as hand-outs. Full details on ERDF are available at: https://www.gov.uk/government/publications/european-structural-and-investment-funds-programme-guidance.

To respond to this opportunity either:

1 Click on the “Apply Online” button to be found below the contact details to the right of this screen which will take you to the EastMidsTenders portal. Click on the “View Opportunities” button to view contracts and locate the Leicester Re-Opening Media Campaign and Collateral opportunity. Register on ProContract if you have not already done so and then express your interest for this opportunity. To gain access to the tender/quotation documentation: Go into “My Activities”,
Select “Leicester City Council”
Then “PAN2517”
And then “Start”.

2 Paste the following link into your web browser: …https://procontract.due-north.com/Advert?advertId=056a5374-1583-eb11-810c-005056b64545&p=527b4bbd-5c58-e511-80ef-000c29c9ba21 to view Leicester Re-Opening Media Campaign and Collateral (PAN2517) opportunity. Register on ProContract if you have not already done so and then express your interest in this opportunity. To gain access to the tender/quotation documentation:
Go into “My Activities”,
Select “Leicester City Council”
Then “PAN2517”
And then “Start”.

Submissions must be received via the EastMidsTenders portal: https://www.eastmidstenders.org/index.html. This should be returned by 12:00 noon on 26 March 2021 at the very latest.

Late submissions and those received by any other means will not be accepted. Any queries/questions regarding this opportunity must be received via the ProContract portal only, otherwise they will not be responded to.

Organisations are asked to regularly check this opportunity on Source Leicestershire for any updates. Any advertised opportunity might be updated or removed at short notice due to unforeseen circumstances.

Applicants should note that due to the technicality of the software package being used to create this advert, this Opportunity will become “invisible” at midnight, 25 March 2021. Applicants are therefore requested to save all documentation relating to this Opportunity locally.

Additional information

Contract Type One off
Procurement Process Open Tender
Estimated ValueTEXT DESCRIPTION
Category Commercial, Public Relations & Image, Advertising, Business,
CPV codes 73000000, 79000000,
Suitable for SME YES

DOCUMENT AVAILABLE UNTIL

26 March 2021

13 days

SUBMISSION RETURN BY

26 March 2021

13 days

CONTACT DETAILS

Leicester City Council
Amina Laher, Procurement Officer, Tel No: 0116 454 4032
4th Floor,
Granby Wing,
115 Charles Street Leicester LE1 1FZ