Strategic Planning and Media Buying Tender – Birmingham City University

Strategic Planning and Media Buying Tender – Birmingham City University

To plan, manage and report on all strategic marketing campaigns.

United Kingdom-Birmingham: Market research services

2020/S 029-068872

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Birmingham City University
Postal address: Joseph Priestley Building, 6 Cardgian Street
Town: Birmingham
NUTS code: UKG31
Postal code: B4 7BD
Country: United Kingdom
Contact person: Tina Lewis
E-mail: tina.lewis@bcu.ac.uk
Internet address(es):Main address: https://in-tendhost.co.uk/bcu/aspx/Home

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/bcu/aspx/Home
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PS005B — Strategic Planning and Media Buying

Reference number: REF 00000419

II.1.2)Main CPV code

79310000

II.1.3)Type of contract

Services

II.1.4)Short description:

BCU is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, native), social media. Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 4 months. If you are interested in this opportunity please click on the link to access the University’s tender portal: https://in-tendhost.co.uk/bcu/ and submit your details to register as a bidder. We will send you a log on and password so you can download the invitation to tender (‘ITT’). If you are unable to register with inTend please email us at procurement.tenders@bcu.ac.uk The ITT must be returned by 12.00 noon on, 10.3.2020 using the InTend portal.

II.1.5)Estimated total value

Value excluding VAT: 310 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79310000
79413000
79342000

II.2.3)Place of performance

NUTS code: UKG31
Main site or place of performance:

II.2.4)Description of the procurement:

Birmingham City University is looking for a full service strategic planning and media buying agency. Working with the university to plan, manage and report on all strategic marketing campaigns across a range of channels and platforms such as TV, VoD, cinema, radio, online (including SEM, programmatic, DAX, GDN, native), social media. Please note that the University has an outdoor media supplier therefore, outdoor media buying is excluded from this opportunity. This contract will be for a period of 4 months. If you are interested in tendering for this opportunity please click on the following link to access the University’s tender portal: https://in-tendhost.co.uk/bcu/ and submit your details to register as a bidder. We will send you a log on and password so you can download the invitation to tender (‘ITT’). If you are unable to register with inTend please email us at procurement.tenders@bcu.ac.uk The ITT must be returned by 12.00 noon on, 10.3.2020 using the InTend portal.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 4
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

ERDF Funding

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 10/03/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 07/04/2020

IV.2.7)Conditions for opening of tenders

Date: 10/03/2020
Local time: 12:00
Place:

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: Royal Courts of Justice
Postal address: Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

Precise information on deadline(s) for review procedures:
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

07/02/2020