Student Recruitment Advertising and Marketing Tender

Student Recruitment Advertising and Marketing Tender Westminster

The University of Westminster requires a digital marketing agency to support the planning and delivery of digital student recruitment campaigns.

United Kingdom-London: Advertising and marketing services

2014/S 212-375758

Contract notice

Services

Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

University of Westminster
Cavendish House, 101 New Cavendish Street
For the attention of: Mitch Dalgleish — Head of Procurement
W1W 6XH London
UNITED KINGDOM
E-mail: m.dalgleish@westminster.ac.uk, procurement@westminster.ac.uk

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Education

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1)Description

II.1.1)Title attributed to the contract by the contracting authority:

Student Recruitment Advertising.

II.1.2)Type of contract and location of works, place of delivery or of performance

Services
Service category No 13: Advertising services
Main site or location of works, place of delivery or of performance: London, UK.

NUTS code UKI

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract

II.1.4)Information on framework agreement

II.1.5)Short description of the contract or purchase(s)

The University of Westminster requires a digital marketing agency to support the planning and delivery of digital student recruitment campaigns. The agency should be able to provide skills and expertise in paid search, remarketing and display advertising. The digital activity is focused on attracting high quality university applications from the UK, EU and key international markets. Campaign activity also supports the conversion of applications to student numbers. The digital activity will be responsible for corporate advertising to raise brand awareness in a highly competitive marketplace and support faculty-level marketing plans to generate applications for specific courses and programmes.
The requirements for selection include:
— Significant experience and expertise in SEO and SEM including paid search, remarketing and display advertising;
— Experience of UK, EU and international digital marketing;
— Ability to integrate with existing social media channels;
— CRM integration experience;
— Creative and analytical skills;
— Transparent reporting and analysis.
We are not looking for a media buyer but a specialist agency in search engine optimisation and search engine marketing.
The expected start date of the contract will be week commencing 26.1.2015.

II.1.6)Common procurement vocabulary (CPV)

79340000 – DA01 – QA04, 79341000 – DA01 – QA04, 79341200 – DA01 – QA04, 79341400 – DA01 – QA04

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

II.1.8)Lots

This contract is divided into lots: no

II.1.9)Information about variants

Variants will be accepted: no

II.2)Quantity or scope of the contract

II.2.1)Total quantity or scope:

II.2.2)Information about options

Options: no

II.2.3)Information about renewals

This contract is subject to renewal: no

II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract

III.1.1)Deposits and guarantees required:

III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:

III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no

III.2)Conditions for participation

III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: As specified in the Invitation To Tender Document.

III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: As specified in the Invitation To Tender Document.
Minimum level(s) of standards possibly required: As specified in the Invitation To Tender Document.

III.2.3)Technical capacity

Information and formalities necessary for evaluating if the requirements are met:
As specified in the Invitation To Tender Document.
Minimum level(s) of standards possibly required:
As specified in the Invitation To Tender Document.

III.2.4)Information about reserved contracts

III.3)Conditions specific to services contracts

III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no

III.3.2)Staff responsible for the execution of the service

Section IV: Procedure

IV.1)Type of procedure

IV.1.1)Type of procedure

Open

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

IV.1.3)Reduction of the number of operators during the negotiation or dialogue

IV.2)Award criteria

IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document

IV.2.2)Information about electronic auction

An electronic auction will be used: no

IV.3)Administrative information

IV.3.1)File reference number attributed by the contracting authority:

15/03

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Payable documents: no

IV.3.4)Time limit for receipt of tenders or requests to participate

18.12.2014 – 12:00

IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

English.

IV.3.7)Minimum time frame during which the tenderer must maintain the tender

until: 18.3.2015

IV.3.8)Conditions for opening of tenders

Date: 18.12.2014

Place:

University of Westminster.

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no

VI.3)Additional information

VI.4)Procedures for appeal

VI.4.1)Body responsible for appeal procedures

VI.4.2)Lodging of appeals

VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:

30.10.2014