Student Recruitment Media Buying Strategy Tender
University of Northampton requires a media planning and buying agency for 3 years commencing May 2020.
United Kingdom-Northampton: Advertising and marketing services
Section I: Contracting authority
I.1)Name and addresses
Postal address: University Drive
NUTS code: UKF24
Postal code: NN1 5PH
Country: United Kingdom
Contact person: Julia Gough
Telephone: +44 1604892663
Address of the buyer profile: https://in-tendhost.co.uk/universityofnorthampton/
I.4)Type of the contracting authority
Section II: Object
ITT274 Student Recruitment Media Buying Strategy Tender
II.1.2)Main CPV code
II.1.3)Type of contract
University of Northampton (UON) requires a media planning and buying agency for 3 years commencing May 2020. UON is looking to promote brand awareness of its undergraduate offering mainly within the UK and Europe but may include increasing awareness of UON to an international market, targeting specific territories such as South East Asia, Sub Sahara Africa and the Middle East. The agency will be responsible for strategic planning of all campaigns and making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be able to provide competitor reporting and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), YouTube, radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.3)Place of performance
II.2.4)Description of the procurement:
The University of Northampton (UON) is tendering for a media planning and buying agency for a period of 3 years commencing in May 2020. The value of the business is approximately 1 500 000 GBP per year, but is subject to variation which may depend on any future restrictions on the university’s budget during the term of the anticipated contract. As a higher education institution, the majority of our budget is allocated towards brand awareness and promoting UON’s undergraduate offering mainly within the UK and Europe. We will also be looking at increasing our awareness of UON to an international market, therefore there may be additional in-country specific campaigns taking place overseas which will include targeting specific territories such as South East Asia and Sub Sahara Africa and the Middle East. The agency will be responsible for the strategic planning of all campaigns, making recommendations on the various media channels that are suitable for the target audience of 16 plus. They must be at the forefront of any developments to existing channels and new channels and provide updates to UON on these channels as these come through. They must be able to provide competitor reporting along with analysis of competitors spend, channels, current creatives running and provide recommendations on this information to inform current and future campaign developments and planning. The agency must have proven experience of working with multiple channels and multiple campaigns at the same time, this will include PPC, social, display (programmatic), broadcast (to include TV), YouTube, radio (traditional and digital), Spotify, OOH along with proven SEO experience.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
The contract may be extended entirely in the University’s discretion for a further 12 months depending on performance.
II.2.9)Information about the limits on the number of candidates to be invited
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Tender is published on https://in-tendhost.co.uk/universityofnorthampton/ Please register your organisation, once registration is accepted you can access the tender documents. Contract value in II.1.5) and II.2.6) is an estimate based on 1 500 000 GBP per year for contract length. The university envisages entering a 3-year contract with the option to extend the contract up to a further 1 year.
Section III: Legal, economic, financial and technical information
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
VI.2)Information about electronic workflows
The University reserves the right to cancel or amend this procurement at any stage and to not award the contract in whole or in part and does not bind itself to accept any tender. The University shall not be liable for any costs or expenses (of any nature) incurred by any prospective service provider (or any of its consortium members or subcontractors) in responding to this notice or in participating in this procurement process, including (without limitation) if the University cancels or amends this procurement process or makes no contract award. The estimated contract value is 4 500 000 GBP for the 3 year term and would be an estimated 6 000 000 GBP if the contract was extended by 1 year.
Country: United Kingdom
The procurement process will incorporate a standstill period at the point that notification of the proposed award of the contract is communicated to tenderers. That notification will provide information on the award decision as is required by Regulation 86 of the Public Contracts Regulations 2015.
VI.5)Date of dispatch of this notice: