Supply Content Management Tool for BBC

Supply Content Management Tool for BBC

The BBC is considering the procurement of a tool that will support the BBC to optimise their online content in terms of audience engagement, consumption and interaction (and other associated activities).

United Kingdom-London: IT services: consulting, software development, Internet and support

2014/S 193-340883

Prior information notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

The British Broadcasting Corporation (BBC)
Broadcasting House, Portland Place
For the attention of: Steven Letham
W1A 1AA London

Internet address(es):

General address of the contracting authority:

I.2)Type of the contracting authority

Body governed by public law

I.3)Main activity

Other: Broadcasting

I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II.B: Object of the contract (Supplies or services)

II.1)Title attributed to the contract by the contracting authority:

Editorial Optimisation.

II.2)Type of contract and place of delivery or of performance

Service category No 7: Computer and related services
BBC sites across the UK.
II.3)Information on framework agreement

II.4)Short description of nature and quantity or value of supplies or services:

The BBC would like to ascertain market interest, and obtain expressions of interest from those suppliers who wish to partake in any future procurement.
This PIN contains details of the BBC’s prospective requirements as far as they are known at this time.
The final detail of any procurement will be confirmed within any future Contract Notice(s) and Tender documentation.
The BBC reserves the right not to procure all or part of the services listed and to change the scope for the potential services.
The BBC is the world’s leading public service broadcaster. Its mission is to enrich people’s lives with programmes that inform, educate and entertain. Established by a Royal Charter, the BBC is a public service broadcaster funded by the licence fee paid by UK households.
The BBC uses the income from the licence fee to provide services including 10 national TV channels plus regional programming, 10 national radio stations, 40 local radio stations and an extensive website. BBC World Service broadcasts to the world on radio, on TV and online, providing news and information in 27 languages and world service English language.
The BBC also has a commercial arm, BBC Worldwide Limited as well as a number of other commercial ventures. Profits from these activities are returned to the BBC for investment in new programming and services.
The BBC is currently undertaking a four year change programme to equip the business with a set of advanced analytical tools and capabilities. The aim of the programme is to encourage and facilitate data-driven decision making, to provide a more personalised audience experience
The BBC is considering the procurement of a tool that will support the BBC to optimise their online content in terms of audience engagement, consumption and interaction (and other associated activities). This tool would be pan-BBC (i.e. across both Public Service and commercial) and capable of tracking audience activity on multiple devices and in multiple formats in real-time. The BBC would also require provision of support and maintenance.
The types of roles using this tool would be: Front-page Editors; User Experience and Design staff; Features Editors and; Journalists.
As an example, this tool should be able to allow the BBC user to:
— View real-time audience engagement metrics, such as scroll depth, on specific stories;
— View the real-time performance of stories in terms of engagement and popularity e.g. their ranking on the page and time spent on page;
— Easily compare the performance of stories within a domain. I.e. the software should be able to identify index pages as a collection of individual stories;
— View real-time data regarding user journeys (internally and externally);
— View data about customer loyalty, traffic sources, and recirculation;
— View data about device type;
— View the effect on audience metrics of page layout/content changes in real-time;
— Visualise this data on clear, easy-to-use dashboards such as web page overlays.
The types of changes expected to be made as a result of the insight gained from this tool could include:
— Headline changes;
— Image re-positioning/re-sizing;
— Module position on a page;
— Turnaround speed of features;
— Story selection;
— Feature positioning on a front page;
— Changes to story index.
The tool would not be expected to make these changes, only to provide the data that could influence these decisions and monitor them.
Suppliers who wish to express an interest are required to contact Steven Letham at, and submit a short summary of the company and experience by 17.10.2014.

II.5)Common procurement vocabulary (CPV)

72000000, 72265000, 72212461, 72260000, 72262000, 48461000

II.6)Scheduled date for start of award procedures

II.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): yes

II.8)Additional information:

In the case of technology requirements, the BBC may involve its technology partner (Atos IT Solutions and Services Limited) to assist in the scoping and drafting of invitations to tender and/or the evaluation of tenders. However, the final decision as to which is the most economically advantageous (by reference to the award criteria) will be made by the BBC. The awarding authority reserves the right not to award a contract and to annul the procurement process at any stage. Tenders and all supporting documents must be priced in sterling and all payments will be made in sterling. The contract shall be subject to English law. The awarding authority does not bind itself to accept the lowest, or any tender and reserves the right to accept part of a tender unless the tenderer expressly stipulates otherwise in the tender document. To prevent BBC eTendering portal email alerts from being quarantined by your organisation’s fire wall or spam filter, you are advised to instruct your IT team to accept all emails with a extension (our portal provider) or from

If Section II.1.9 shows ‘Yes’, variants will be accepted provided they meet the core requirements of the project.

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.2)Conditions for participation
III.2.1)Information about reserved contracts

Section VI: Complementary information

VI.1)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.2)Additional information:
VI.3)Information on general regulatory framework

VI.4)Date of dispatch of this notice: