Tender for Brand and Creative Services

Tender for Brand and Creative Services

Lot 1: Brand and Creative Services; Lot 2: Design and Copywriting; Lot 3: Media Buying.

United Kingdom-Belfast: Advertising and marketing services

2020/S 187-452884

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Belfast City Council
Postal address: 9-21 Adelaide Street
Town: Belfast
NUTS code: UKN06 Belfast
Postal code: BT2 8DJ
Country: United Kingdom
E-mail: crothersr@belfastcity.gov.uk
Internet address(es):Main address: www.belfastcity.gov.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: http://e-sourcingni.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: http://e-sourcingni.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Regional or local authority

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Framework for the Provision of Marketing Services for the Marketing and Corporate Communications Business Area of Belfast City Council

 

Reference number: T2046

II.1.2)Main CPV code

79340000 Advertising and marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

 

This tender is to put a framework agreement in place, which will provide a range of market services to the corporate communications business area of Belfast City Council. The framework will be divided into three lots as follows:

Lot 1: Brand and Creative Services;

Lot 2: Design and Copywriting;

Lot 3: Media Buying.

 

II.1.5)Estimated total value

Value excluding VAT: 1 120 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes
Tenders may be submitted for all lots
II.2)Description

II.2.1)Title:

Lot 1: Brand and Creative Services

 

Lot No: Lot 1 – Brand and Creative Services

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

II.2.3)Place of performance

NUTS code: UKN06 Belfast

II.2.4)Description of the procurement:

Lot 1 of the marketing services framework will be to provide brand and creative services to the marketing and corporate communications business Area of Belfast City Council.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 200 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

This framework will be for a period of two years with the option of annual renewal for a further two periods of 12 months, subject to budget approval and satisfactory performance of the contractor(s).

 

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Optional services may be required throughout the duration of this framework agreement, namely use of the framework by different Departments within the Council. Details of optional services can be found in the specification document of the tender.

 

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot 2: Design and Copywriting

 

Lot No: Lot 2 – Design and Copywriting

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

II.2.3)Place of performance

NUTS code: UKN06 Belfast

II.2.4)Description of the procurement:

Lot 2 of the marketing services framework will be to provide design and Copywriting services to the marketing and corporate communications business area of Belfast City Council.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 120 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

This framework will be for a period of 2 years with the option of annual renewal for a further two periods of 12 months, subject to budget approval and satisfactory performance of the Contractor(s).

 

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Optional services may be required throughout the duration of this framework agreement, namely use of the framework by different Departments within the Council. Details of optional services can be found in the specification document of the tender.

 

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information
II.2)Description

II.2.1)Title:

Lot 3: Media Buying

 

Lot No: Lot 3 – Media Buying

II.2.2)Additional CPV code(s)

79340000 Advertising and marketing services

II.2.3)Place of performance

NUTS code: UKN06 Belfast

II.2.4)Description of the procurement:

Lot 3 of the marketing services framework will be to provide media buying services to the marketing and corporate communications business area of Belfast City Council.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 800 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

This framework will be for a period of 2 years with the option of annual renewal for a further two periods of 12 months, subject to budget approval and satisfactory performance of the contractor(s).

 

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

Optional services may be required throughout the duration of this framework agreement, namely the use of the framework by different Departments within Belfast City Council. Details of optional services can be found in the specification document of the tender.

 

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with several operators
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 26/10/2020
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English
IV.2.6)Minimum time frame during which the tenderer must maintain the tender

IV.2.7)Conditions for opening of tenders

Date: 26/10/2020
Local time: 12:05

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows

VI.3)Additional information:

 

The contract value for 4 years is estimated to be a total of GBP 1 120 000. Please see below for estimated values per lot:

Lot 1: brand and creative services — estimated to be GBP 200 000 across 4 years;

Lot 2: design and copywriting — estimated to be GBP 120 000 across 4 years;

Lot 3: media buying — estimated to be between GBP 0 and up to GBP 800 000 across 4 years.

As noted under each lot, optional services may be required throughout the duration of this framework agreement, namely the use of the framework by different Departments within Belfast City Council. Further details of optional services can be found in the specification document of the tender.

 

VI.4)Procedures for review

VI.4.1)Review body

Official name: Royal Courts of Justice
Postal address: Chichester Street
Town: Belfast
Postal code: BT1 3JY
Country: United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

22/09/2020