Tender for Brand Tracker Survey

Tender for Brand Tracker Survey

NCS requires a brand tracker survey to measure brand performance and brand perception metrics. 

United Kingdom-London: Market research services

2018/S 242-552834

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

National Citizen Service
The Pembroke Building, Kensington Village, Avonmore Road
W14 8DG
United Kingdom
Contact person: Procurement
Telephone: +44 8001978010
E-mail: procurement@ncstrust.org.uk
NUTS code: UK
Internet address(es):Main address: www.ncsyes.co.uk

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at: www.ncs.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: www.ncs.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement


NCS Brand Tracker Services

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

NCS requires a brand tracker survey to measure brand performance and brand perception metrics. The data and insight derived from the tracker will underpin business plan and marketing strategy development and be used to establish and evidence key performance indicators.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

National Citizen Service Trust is a not-for-profit organisation incorporated by Royal Charter and established to shape, support, champion and lead a thriving National Citizen Service.

The Trust was set up by Government in 2011 to tackle some of the biggest social challenges in the UK. Through a wide range of community programmes and projects for young adults, the NCS looks to build social cohesion, mobility and engagement.

The NCS Trust promotes:

Social cohesion — to bring our country together by building stronger, more integrated communities and fostering understanding between young people from different backgrounds.

Social mobility — to build essential skills for life and work, investing in our country’s future talent.

Social engagement — to engage young people in social action in their communities and the democratic process, building their understanding of their responsibilities as citizens.

NCS requires a brand tracker survey to measure brand performance and brand perception metrics. The data and insight derived from the tracker will underpin business plan and marketing strategy development and be used to establish and evidence key performance indicators.

NCS has an existing brand tracker system, which has been in place since 2013. It is now being put to tender as part of a wider marketing transformation project in a pivotal year for the organisation as we move to become a Royal Charter Body and carry out a comprehensive recommissioning of our partner network.

NCS is ambitious to grow and inspire more young people to participate in the programme. Recent participation and brand scores have been relatively stable, and the organisation is working to address some of the potential causes for this through the recommissioning process (which will help us deliver a more consistent programme across the country in terms of both content and quality) and through investment in marketing activities to address the challenges of awareness and affinity, including brand advertising and the application of a new attitudinal segmentation.

In order to measure the impact of these major projects, and to uncover insights that will help us to drive growth, we are looking to review the existing brand tracking approach. The frequency, reach and methodology of the existing brand tracker has changed regularly over the course of its existence. This project looks to consolidate the brand tracking approach, and to provide a more robust analysis of brand health at key points in the planning cycle, as well as evaluate the impact of marketing campaign activity on brand perception.

The contract will be for a duration of 2 years with the option for NCS Trust to extend for 2 12-month periods.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 400 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:


II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: yes
Description of options:

With the option to extend for 2 further periods of 12 months each.

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As per ITT documents.

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

As per ITT documents.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 17/01/2019
Local time: 15:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

National Citizen Service Trust
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: