Tender for Digital Customer Experience and Optimisation Design Services
To create and curate effective and compelling digital customer experiences for potential new students.
Digital Customer Experience and Optimisation Design Services
To create and curate effective and compelling digital customer experiences for potential new students.
Digital Customer Experience and Optimisation Design Services
Open University (The)
MK7 6AA
£0
Digital Customer Experience and Optimisation Design Services/RES/PRO/2021
5 May 2021
7 June 2021
12pm
3 November 2021
2 November 2025
Service contract
Restricted procedure (OJEU)
Yes
No
The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.
Summary of Key Requirements
• Analysis
• Journey Mapping
• Journey Design
• Digital Maturity
• Design Standards
• CRM Optimisation
• CRO Optimisation
• SEO and Content Optimisation
Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download:
https://in-tendhost.co.uk/openuniversity/
Follow the instructions given in the description or the more information section.
Procurement Team
Walton Hall
MILTON KEYNES
MK76AA
England