Tender for Digital Customer Experience and Optimisation Design Services

To create and curate effective and compelling digital customer experiences for potential new students.

Digital Customer Experience and Optimisation Design Services

Open University (The)

Contract summary

Industry

Marketing services – 79342000

Location of contract

MK7 6AA

Value of contract

£0

Procurement reference

Digital Customer Experience and Optimisation Design Services/RES/PRO/2021

Published date

5 May 2021

Closing date

7 June 2021

Closing time

12pm

Contract start date

3 November 2021

Contract end date

2 November 2025

Contract type

Service contract

Procedure type

Restricted procedure (OJEU)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

Description

The Open University seeks a provider to help the Digital and Customer Experience team within the OU Marketing and Communication organisation to create and curate effective and compelling digital customer experiences for potential new students such that they can easily Find, Choose and Register for their study with the OU to achieve their study goals and life ambitions.

Summary of Key Requirements
• Analysis
• Journey Mapping
• Journey Design
• Digital Maturity
• Design Standards
• CRM Optimisation
• CRO Optimisation
• SEO and Content Optimisation

Applicants are in the first instance invited to express an interest, and complete the standard Selection Questionnaire. All tender documents are available to view and download:
https://in-tendhost.co.uk/openuniversity/

How to apply

Follow the instructions given in the description or the more information section.

About the buyer

Contact name

Procurement Team

Address

Walton Hall
MILTON KEYNES
MK76AA
England

Email

finance-tenders@open.ac.uk