Tender for Digital Marketing Platform
To purchase a new multi-channel marketing tool/platform which allows to send sophisticated, automated, personalised and highly targeted communications to their learners.
United Kingdom-Milton Keynes: Software implementation services
2017/S 140-287959
Contract notice
Services
Directive 2014/24/EU
Section I: Contracting authority
I.1)Name and addresses
Walton Hall
Milton Keynes
MK7 6BP
United Kingdom
Contact person: Procurement Manager
E-mail: finance-tenders@open.ac.uk
NUTS code: UKJ12
Address of the buyer profile: https://in-tendhost.co.uk/openuniversity/
I.2)Joint procurement
I.3)Communication
I.4)Type of the contracting authority
I.5)Main activity
Section II: Object
II.1.1)Title:
Digital Marketing Platform.
II.1.2)Main CPV code
II.1.3)Type of contract
II.1.4)Short description:
FutureLearn are seeking to purchase a new multi-channel marketing tool/platform which allows to send sophisticated, automated, personalised and highly targeted communications to their learners.
It is anticipated that the primary communication channel will be email however FutureLearn may in future include social, on-site and push notifications. Examples of the main types of communication which is likely to be sent through the tool/platform are: Transactional notifications, Dynamic newsletters, Automated communications.
II.1.6)Information about lots
II.2.3)Place of performance
London, Camden Town.
II.2.4)Description of the procurement:
FutureLearn are seeking to purchase a new multi-channel marketing tool/platform which allows to send sophisticated, automated, personalised and highly targeted communications to their learners.
It is anticipated that the primary communication channel will be email however FutureLearn may in future include social, on-site and push notifications. Examples of the main types of communication which is likely to be sent through the tool/platform are: Transactional notifications, Dynamic newsletters, Automated communications.
II.2.5)Award criteria
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
12 months extension, subject to performance review.
II.2.9)Information about the limits on the number of candidates to be invited
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates
IV.2.4)Languages in which tenders or requests to participate may be submitted:
Section VI: Complementary information
VI.1)Information about recurrence
VI.4.1)Review body
Walton Hall
Milton Keynes
MK7 6AA
United Kingdom
VI.4.2)Body responsible for mediation procedures
Walton Hall
Milton Keynes
MK7 6AA
United Kingdom
VI.5)Date of dispatch of this notice:
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