Tender for Integrated Agency Services

Tender for Integrated Agency Services

HCC requires tenderers who can prepare and present high quality, clear, concise and cost effective multi-channel campaign plans for the UK market.

United Kingdom-Aberystwyth: Advertising services

2020/S 242-600260

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Hybu Cig Cymru-Meat Promotion Wales
Postal address: PO Box 176
Town: Aberystwyth
NUTS code: UKL1 West Wales and The Valleys
Postal code: SY23 2YA
Country: United Kingdom
Contact person: Bryan Regan
E-mail: bregan@hybucig.cymru
Telephone: +44 1970625050
Internet address(es):
Main address: www.hybucig.cymru
Address of the buyer profile: https://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA24146

I.2)Information about joint procurement

The contract is awarded by a central purchasing body


The procurement documents are available for unrestricted and full direct access, free of charge, at: https://meatpromotion.wales/en/about/corporate-information/procurement/new-opportunities
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted to the following address:
Official name: Hybu Cig Cymru-Meat Promotion Wales
Town: Aberystwyth
Country: United Kingdom
Telephone: +44 1970625050
E-mail: requests@hybucig.cymru
NUTS code: UKL1 West Wales and The Valleys
Internet address(es):
Main address: https://meatpromotion.wales

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

Other activity: Development and Promotion Of Welsh red meat

Section II: Object

II.1)Scope of the procurement


Integrated Agency


II.1.2)Main CPV code

79341000 Advertising services

II.1.3)Type of contract


II.1.4)Short description:

HCC is seeking a supplier for the provision of integrated agency services in connection with PGI Welsh Lamb, PGI Welsh Beef and Pork from Wales campaigns.


II.1.5)Estimated total value

Value excluding VAT: 1 800 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)

79341400 Advertising campaign services

II.2.3)Place of performance

NUTS code: UKL1 West Wales and The Valleys
Main site or place of performance:

Wales and England, reporting to buyer based in Aberystwyth.


II.2.4)Description of the procurement:


HCC requires tenderers who can prepare and present high quality, clear, concise and cost effective multi-channel campaign plans for the UK market.

The successful tenderer will be required to devise brand marketing strategies based upon evidence-based insight and analysis which will deliver HCC’s marketing objectives for Welsh Lamb, Welsh Beef and pork.

Successful tenderers will be required to translate brand strategy into integrated multi-channel campaign plans and to deliver those plans using the most appropriate channels such as TV, outdoor, digital, website, social media, sponsorship, direct, sales promotion, experiential etc. They will also be expected to use PR and consumer communication channels where appropriate to enhance campaign deliverables.

The successful tenderer will also be responsible for running the consumer social channels and the consumer websites including monthly social planning and website SEO strategies and implementation.


II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 1 800 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents

Section IV: Procedure


IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 15/01/2021
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 15/01/2021
Local time: 12:00



Information about authorised persons and opening procedure:

Tenders will be opened post the deadline by Corporate Services Manager of HCC who is independent of the evaluation team.


Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:


Note: to register your interest in this notice and obtain any additional information please visit the Sell2Wales Web Site at https://www.sell2wales.gov.wales/Search/Search_Switch.aspx?ID=106380.

(WA Ref:106380)

The buyer considers that this contract is suitable for consortia.


VI.4)Procedures for review

VI.4.1)Review body

Official name: High Court
Postal address: Royal Courts of Justice, The Strand
Town: London
Postal code: WC2A 2LL
Country: United Kingdom
Telephone: +44 2079477501

VI.4.2)Body responsible for mediation procedures

Official name: Centre For Dispute Resolution
Postal address: 70 Fleet Street
Town: London
Postal code: EC4Y 1EU
Country: United Kingdom

VI.5)Date of dispatch of this notice: