Tender for Media Planning and Buying Agency Services – North of England

Tender for Media Planning and Buying Agency Services – North of England

To provide media buying and planning across a range of channels.

United Kingdom-York: Advertising and marketing services

2020/S 150-369173

Contract notice – utilities

Services

Legal Basis:

Directive 2014/25/EU

Section I: Contracting entity

I.1)Name and addresses

Official name: Northern Trains Ltd
National registration number: 03076444
Postal address: 9 Rougier St
Town: York
NUTS code: UKE21 York
Postal code: YO1 6HZ
Country: United Kingdom
Contact person: David Schuster — Procurement Consultant
E-mail: David.Schuster@northernrailway.co.uk
Internet address(es):Main address: https://www.northernrailway.co.uk/

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://www.northernrailway.co.uk/procurement
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://www.northernrailway.co.uk/procurement
Tenders or requests to participate must be submitted to the abovementioned address

I.6)Main activity

Railway services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Planning and Buying Agency Services

II.1.2)Main CPV code

79340000 Advertising and marketing services

II.1.3)Type of contract

Services

II.1.4)Short description:

Northern are looking to retain an agency who are able to provide media buying and planning across a range of channels, to buy media and plan campaigns both at scale on TV across the North, but also at a more targeted granular local level.

II.1.5)Estimated total value

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341000 Advertising services
79341200 Advertising management services
79341400 Advertising campaign services
79342000 Marketing services
79342100 Direct marketing services
79342200 Promotional services

II.2.3)Place of performance

NUTS code: UKE21 York
Main site or place of performance:

Northern House, 9 Rougier St, York YO1 6HZ.

II.2.4)Description of the procurement:

Northern envisage an initial 3-year term procurement of an agency who are able to provide media buying and planning across a range of channels, to buy media and plan campaigns both at scale on TV across the North, but also at a more targeted granular local level. Agencies must be able to evidence experience including, but not necessairly limited to, TV, radio, press, door drop/DM, cinema, OOH, digital display, social media and mobile. Full details are available to interested parties at the URL stated above.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:

Initial 3-year term, with option to renew year on year thereafter.

II.2.9)Information about the limits on the number of candidates to be invited

Envisaged minimum number: 3
Maximum number: 5
Objective criteria for choosing the limited number of candidates:

• service: 50 %,

• quality: 25 %,

• cost: 25 %.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Full details of this procurement are available for unrestricted and full direct access, free of charge in the memorandum of information, pre-qualification questionnaire and clarifications log at the URL stated above.

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability

III.1.4)Objective rules and criteria for participation

List and brief description of rules and criteria:

As stated in the Agency Profile, within the memorandum of information available at the URL stated above.

III.1.5)Information about reserved contracts
III.1.6)Deposits and guarantees required:
III.1.7)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
III.1.8)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Will be detailed in a draft agreement made available to participants in the tender during the ITT stage.

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Negotiated procedure with prior call for competition
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: no
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 21/08/2020
Local time: 17:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

Date: 18/09/2020

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Tender must be valid until: 31/01/2021
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
Estimated timing for further notices to be published:

36 months.

VI.2)Information about electronic workflows

Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

See pre-qualification questionnaire, memorandum of information and clarifications log at the URL stated above.

VI.4)Procedures for review

VI.4.1)Review body

Official name: Public Procurement Review Service
Town: London
Country: United Kingdom
E-mail: publicprocurementreview@cabinetoffice.gov.uk
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

31/07/2020