Tender for PR Representation Work

Tender for PR Representation Work

AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef.

United Kingdom-Kenilworth: Public relations services

2020/S 247-615621

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth
NUTS code: UKG13 Warwickshire
Postal code: CV8 2TL
Country: United Kingdom
E-mail: procurement@ahdb.org.uk
Telephone: +44 2072385921
Internet address(es):
Main address: www.ahdb.org.uk
Address of the buyer profile: https://defra.bravosolution.co.uk

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Agriculture and Horticulture

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

PR Representation Work on behalf of AHDB Covering Poland and the Czech Republic

 

Reference number: 2020-445

II.1.2)Main CPV code

79416000 Public relations services

II.1.3)Type of contract

Services

II.1.4)Short description:

 

AHDB Exports is looking for a Polish/English speaking representative to develop the Polish, Hungarian, Finnish and Czech Republic market for British lamb and beef.

The successful representative will have the expertise and experience to identify the right priority markets, and ability to devise the best local strategies to achieve effective market

The successful agency/representative must have a commercial office or be based in Poland.

 

II.1.5)Estimated total value

Value excluding VAT: 360 000.00 EUR

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description

II.2.3)Place of performance

NUTS code: PL POLSKA
Main site or place of performance:

Poland and Czech Republic.

 

II.2.4)Description of the procurement:

 

The quality standard mark for British/British beef and lamb is a brand that is actively used in the Poland and the Czech Republic, as is the PGI West Country beef and West Country lamb.

The successful representative will be responsible for increasing sales of British lamb and beef in its totality. However, there will be a focus on added value cuts. An example of work required:

• build and maintain effective relationships with beef and lamb exporters, agents, representatives, importers, distributors, food service operators and retailers. As appropriate, work jointly with these contacts to successfully deliver promotional activities.

 

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 680 000.00 EUR

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 22/05/2021
End: 21/05/2025
This contract is subject to renewal: yes
Description of renewals:

Contract is for one year with the option to extend for a further 3 periods of 12 months each if required, these will be agreed on a yearly basis between AHDB and the successful supplier.

 

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As per specification.

 

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)Conditions related to the contract

III.2.2)Contract performance conditions:

As per specification.

 

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 19/02/2021
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 19/02/2021
Local time: 13:00
Place:

AHDB HQ

 

Information about authorised persons and opening procedure:

Procurement Manager

 

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: AHDB
Town: Kenilworth, Warwickshire
Postal code: CV8 2TL
Country: United Kingdom
E-mail: procurement@ahdb.org.uk

VI.4.2)Body responsible for mediation procedures

Official name: Defra
Postal address: Noble House, 17 Smith Square
Town: Westminster
Postal code: SW1P 3JR
Country: United Kingdom

VI.4.4)Service from which information about the review procedure may be obtained

Official name: Defra
Postal address: Noble House, 17 Smith Square
Town: Westminster
Postal code: SW1P 3JR
Country: United Kingdom

VI.5)Date of dispatch of this notice:

14/12/2020