Tender for Press and PR Services

Tender for Press and PR Services

PR Representation/activity of behalf of AHDB Covering the French Market.

United Kingdom-Kenilworth: Public relations services

2020/S 247-615622

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth, Warwickshire
NUTS code: UKG13 Warwickshire
Postal code: CV8 2TL
Country: United Kingdom
Contact person: Sarah Waters
E-mail: procurement@ahdb.org.uk
Telephone: +44 2072385921
Internet address(es):
Main address: https://defra.bravosolution.co.uk
Address of the buyer profile: https://defra.bravosolution.co.uk


The procurement documents are available for unrestricted and full direct access, free of charge, at: https://defra.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://defra.bravosolution.co.uk
Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Other activity: Agriculture and Horticulture

Section II: Object

II.1)Scope of the procurement


PR Representation/activity of behalf of AHDB Covering the French Market


Reference number: 2020-446

II.1.2)Main CPV code

79416000 Public relations services

II.1.3)Type of contract


II.1.4)Short description:


AHDB are looking for a PR agency to deliver Press and PR services, such as organising events to increase visibility of QSM in France in both retail and foodservice sectors.

This will be for the contract period of 1 year with the option to extend for a further 3 periods of 12 months each, if required. Any extension options will be agreed between AHDB and the successful agency, where upon an extension contract will be drawn up and agreed between both parties. After this date, the opportunity will be put out to tender again if the service is required.

AHDB France works to develop awareness of Assurance and Quality schemes such as the Quality Standard Mark (QSM) for beef and lamb, Red Tractor and the Protected Geographical Indication (PGI) West Country (beef and lamb).

The agency/representative must be based or have a commercial office in France, and must be able to speak French and English.


II.1.5)Estimated total value

Value excluding VAT: 960 000.00 EUR

II.1.6)Information about lots

This contract is divided into lots: no

II.2.3)Place of performance

Main site or place of performance:



II.2.4)Description of the procurement:


Press and PR events with restaurants — The agency is required to present an innovative project designed to increase the awareness of the quality of assured beef and lamb (QSM) in the food service sector in France.

PR event with the Parisian food service sector — in order to develop the awareness of the QSM and the PGI West Country, AHDB France would like the agency to present an activity/event designed to significantly increase the visibility of these schemes to Parisian restaurants. The event would take the format of a seminar/workshop to communicate with participants, followed by a cooking and sampling session to showcase assured products.


II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 960 000.00 EUR

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Start: 31/03/2021
End: 31/03/2025
This contract is subject to renewal: no

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

As mentioned within the specification.


III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.2)Conditions related to the contract

III.2.2)Contract performance conditions:

As mentioned within the specification.


Section IV: Procedure


IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 05/02/2021
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:


IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 05/02/2021
Local time: 13:00



Information about authorised persons and opening procedure:

Procurement Manager


Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

Official name: AHDB
Postal address: Stoneleigh Park
Town: Kenilworth
Postal code: CV8 2TL
Country: United Kingdom

VI.4.2)Body responsible for mediation procedures

Official name: Defra
Postal address: Noble House
Town: London
Postal code: SW1P 3JR
Country: United Kingdom

VI.5)Date of dispatch of this notice: