Tender for Social Media Listening and Consultancy

To fully measure, analyse and understand what is being said or talked about online with specific regard to the university, our brand, schools and departments.

Social Media Listening and Consultancy

Contract summary

 

Industry

    • Technical analysis or consultancy services – 71621000
    • Business analysis consultancy services – 72221000
    • Marketing management consultancy services – 79413000

Location of contract

Sw1 8WA

Value of contract

£210,000 to £300,000

Procurement reference

IT-10-1435-KCL-00001435

Published date

31 October 2022

Closing date

14 November 2022

Closing time

12pm

Contract start date

10 December 2022

Contract end date

9 December 2025

Contract type

Service contract

Procedure type

Other

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

Our primary objective is to be able to fully measure, analyse and understand what is being said or talked about online with specific regard to the university, our brand, schools and departments, our community, activities and services.

We will require access to real-time information in easy-to-read reports and data displays that are readily available to use, in addition to regular data analysis and insights to inform our activities and aid planning.

Ultimately, we need services to aid the development of brand, communication and issues management strategies, and be able to use the data to analyse communication effects and influences.

To achieve this, we wish to procure the services of a single supplier to provide the following:
– a monitoring tool, to be used in-house for the daily gathering of social media intelligence, issues management and to track performance against strategies and key reputation measures
– the services of social media consultancy to provide analysis and insights reporting, issues management and general technical and advisory support?.

 

More information

 

Links
Additional text
https://in-tendhost.co.uk/kcl/aspx/Home

Register and EOI

Funding Type (WEFO or EU) : Funded by the university

Is a Recurrent Procurement Type? : Yes

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Gerry Burns

Address

Lavington Street
London
London
Sw1 8WA
United Kingdom

Telephone

+44 02078484431

Email

gerry.burns@kcl.ac.uk