Tender for Supply of Marketing Automation Platform

Tender for Supply of Marketing Automation Platform

To procure and implement a marketing automation platform that will enable us to increase our digital engagement.

British Council – Marketing Automation Programme

British Council

Contract summary



  • Sales, marketing and business intelligence software package – 48480000

Location of contract

United Kingdom

Value of contract


Procurement reference


Published date

7 July 2021

Closing date

6 August 2021

Closing time


Contract start date

1 October 2021

Contract end date

29 September 2023

Contract type

Service contract

Procedure type

Open procedure (OJEU)

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




British Council intend to procure a Marketing Automation Platform during July/August 2021.

Please first complete he NDA and submit to gain access to the tender documents.

The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.

Embedding a Marketing Automation Platform links strongly into our strategic priorities by:
1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.
2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.


More information


Linked Notice



Additional text
Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil
in order to take part in the tender process.Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return.

Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT.


How to apply


Follow the instructions given in the description or the more information section.


About the buyer



Bridgewater House
M1 2BB