Tender for Supply of Marketing Automation Platform
To procure and implement a marketing automation platform that will enable us to increase our digital engagement.
British Council – Marketing Automation Programme
British Council
Contract summary
Industry
- Sales, marketing and business intelligence software package – 48480000
Location of contract
United Kingdom
Value of contract
£3,000,000
Procurement reference
BC/01846
Published date
7 July 2021
Closing date
6 August 2021
Closing time
3pm
Contract start date
1 October 2021
Contract end date
29 September 2023
Contract type
Service contract
Procedure type
Open procedure (OJEU)
Contract is suitable for SMEs?
Yes
Contract is suitable for VCSEs?
No
Description
British Council intend to procure a Marketing Automation Platform during July/August 2021.
Please first complete he NDA and submit to gain access to the tender documents.
The objective of this programme is to procure and implement a marketing automation platform that will enable us to increase our digital engagement with audiences at scale and help us transform the customer relationship from a transactional conversion to an intimate and long-lasting nurtured relationship.
Embedding a Marketing Automation Platform links strongly into our strategic priorities by:
1. Offering a more personalised experience to all our customers at the right time, in their preferred format, through their preferred channel with an array of content and product offers based on their behaviours and preferences online.
2. Enabling our marketing functions in optimizing the marketing strategies by tracking the engagement, capturing leads and nurturing them to improve conversions. Also, supporting to improve customer retention and reduce churn.
More information
Linked Notice
- Additional text
- Bidders will be required to register on British Council`s e-Tendering portal In-Tend hosted at https://in-tendhost.co.uk/britishcouncil
in order to take part in the tender process.Once registered, bidders must log-in to the website where they can view the project and access the bidders pack and submit their return.Bidders will also be required to demonstrate their capability and `means of proof` will be required. These conditions are outlined in the ITT.
How to apply
Follow the instructions given in the description or the more information section.
About the buyer
Address
Bridgewater House
Manchester
M1 2BB
England