The British Library Media Buying Contract 2018

The British Library Media Buying Contract 2018

This tender is to award a Framework Agreement for Advertising Media Planning and Buying services.

United Kingdom-London: Advertising and marketing services

2018/S 129-294275

Contract notice


Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

The British Library
96 Euston Road
United Kingdom
Telephone: +44 1937546138
Fax: +44 1937546138
NUTS code: UKInternet address(es):Main address:

I.2)Information about joint procurement


The procurement documents are available for unrestricted and full direct access, free of charge, at:
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via:
Tenders or requests to participate must be submitted to the abovementioned address
Electronic communication requires the use of tools and devices that are not generally available. Unrestricted and full direct access to these tools and devices is possible, free of charge, at:

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Recreation, culture and religion

Section II: Object

II.1)Scope of the procurement


001087 Media Buying — Contract 1 — Traditional and Digital

Reference number: 001087

II.1.2)Main CPV code


II.1.3)Type of contract


II.1.4)Short description:

001087 Media Buying — Contract 1 — Traditional and Digital

The Authority is looking to establish a non-exclusive, no commitment Framework agreement with a minimum of one to a maximum of four service provider(s), to supply media planning and buying services for its advertising campaigns to promote it to its audiences. With the permission of the Supplier, it is intended that similar organisations (any cultural publicly funded organisation or charitable institution) will be permitted to use the Framework Agreement if they so wish upon approval from British Library (as the lead Contracting Authority).

II.1.5)Estimated total value

Value excluding VAT: 16 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2.2)Additional CPV code(s)


II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

001087 Media Buying — Contract 1 — Traditional and Digital

This tender is to award a Framework Agreement for Advertising Media Planning and Buying services Traditional and Digital Marketing services.

The British Library is leading a collaborative procurement with DCMS ALB’s and the Museum of London. The primary organisations expected to utilise this arrangement as Contracting Authorities are:

Ashmolean Museum

Barbican as the City of London Corporation

British Library

British Museum

Culture Mile

Imperial War Museum

Museum of London

National Army Museum

National Gallery

Natural History Museum

National Portrait Gallery

Royal Botanic Gardens Kew

Science Museum



It is intended that similar organisations (primarily DCMS publicly funded museums, galleries and libraries but also charitably funded organisations) will be permitted to also use the Framework Agreement if they so choose.

Purpose of this procurement

The purpose of this procurement is to source a minimum of one supplier demonstrating the capability and capacity to deliver services providing the optimal mix of quality and cost across all aspects of technology within the current landscape described below. The supplier(s) will need to be able to augment the existing teams and provide the flexibility to increase or decrease their contributions to the teams.

Purpose of this selection questionnaire (SQ)

The purpose of this Selection Questionnaire (SQ) is to assist the British Library in short-listing potential tenderers (“Suppliers”) to be invited to the next stage of this procurement – Invitation to Tender (ITT). The British Library anticipates that a minimum of 5 suppliers who meet the minimum requirements of this SQ will be invited to Tender.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48
This contract is subject to renewal: yes
Description of renewals:

Annual Renewals

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: yes

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure


IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

The procurement involves the establishment of a framework agreement
Framework agreement with a single operator
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 06/08/2018
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

IV.2.6)Minimum time frame during which the tenderer must maintain the tender
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about electronic workflows
VI.3)Additional information:
VI.4)Procedures for review

VI.4.1)Review body

British Library
96 Euston Road
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice: