UK Digital Awareness and Marketing Campaign March to August 2012

UK Digital Awareness and Marketing Campaign March to August 2012

We require a specialist search engine marketing agency to deliver a search engine marketing campaign for the university throughout the UK market running from early March 2012 up until 31 August 2012.

CONTRACT NOTICE – NATIONAL

SERVICES

1 Authority Details

1.1

Authority Name and Address


Edinburgh Napier University

Head of Procurement, Sighthill Campus, Sighthill Court,

EDINBURGH

EH11 4BN

UK

David Campbell

+44 1314556420

+44 1314556441

1.2

Address from which documentation may be obtained


Edinburgh Napier University

Head of Procurement, Sighthill Campus, Sighthill Court,

EDINBURGH

EH11 4BN

UK

David Campbell

+44 1314556420

+44 1314556441

1.3

Completed documents must be returned to:


Edinburgh Napier University

Head of Procurement, Sighthill Campus, Sighthill Court,

EDINBURGH

EH11 4BN

UK

David Campbell

+44 1314556420

+44 1314556441

2 Contract Details

2.1

Title

UK Digital Awareness & Marketing Campaign March to August 2012

2.2

Description of the goods or services required

We require a specialist search engine marketing agency to deliver a search engine marketing campaign for the university throughout the UK market running from early March 2012 up until 31 August 2012.

The underlying objective of this activity is to deliver high quality potential leads to our website that we hope will either enquire or apply for courses we run starting in September 2012.

The budget range for this project is between £25K and £50K net of VAT depending on available funding although you are expected to pitch your bid at the level of £25K net of VAT and depending on additional funding we may increase the funding to the campaign, see details below.

We expect the agency to develop the strategy for this short campaign, run the campaign and provide guidance for landing page content on the www.napier.ac.uk site.

 

NOTE: To register your interest in this notice and obtain any additional information please visit the Public Contracts Scotland Web Site at http://www.publiccontractsscotland.gov.uk/Search/Search_Switch.aspx?ID=219078.

2.3

Notice Coding and Classification

159999 other Consultancy
271600 Software
279999 other Information Communication Technology

160 … Edinburgh & Lothians

2.4

Total quantity or scope of tender

£25k to £50K

3 Conditions for Participation

3.1

Minimum standards and qualification required

4 Administrative Information

4.1

Type of Procedure

Single stage – Any candidate may submit a tender.

4.2

Reference number attributed to the notice by the contracting authority

NU1112-1301 (DAM)

4.3

Time Limits


10-02-2012  Time  12:00

b) Time-limit for obtaining documentation

c) Estimated award date  17-02-2012

4.5

Language or languages in which tenders or requests to participate can be drawn up

EN 

4.6

Tender Submission Postbox

5 Other Information

5.1

Additional Information

(SC Ref:219078)

5.2

Additional Documentation

NU1112-1301 (DAM)

5.3

Publication date of this notice

26-01-2012