University of Essex Advertising Tender
The appointed agency will work closely with the marketing team at University of Essex to deliver activity which contributes to our recruitment objectives.
United Kingdom-Colchester: Advertising services
Section I: Contracting authority
I.1)Name and addresses
NUTS code: UK
I.4)Type of the contracting authority
Section II: Object
T769 CER (Communications and External Relations) Advertising Tender
II.1.2)Main CPV code
II.1.3)Type of contract
The appointed agency will work closely with the marketing team at University of Essex to deliver activity which contributes to our recruitment objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual campaign guidelines. Our current advertising goes across various channels including digital, print and out-of-home.
We are looking to procure this service for an initial 3 years, with a maximum 2 year extension (1+1).
II.1.5)Estimated total value
II.1.6)Information about lots
II.2.2)Additional CPV code(s)
II.2.3)Place of performance
II.2.4)Description of the procurement:
The successful supplier must provide a service where they can meet all the University’s student recruitment advertising needs and offer expertise and guidance to maximise our impact and return on investment.
The successful supplier must be able to provide guidance and deliver campaigns in the UK as well as internationally.
Advertising is a key activity element of our marketing activity each year and we have regular campaigns and budget centrally for this. Other work will come from departments and this can fluctuate each year based on their budgets, recruitment need etc.
We see our work with the appointed agency to be an extension of our marketing team, rather than a transactional relationship focused entirely on the delivery of our advertising campaigns.
Key systems we work with include Microsoft Dynamics and SiteCore.
The marketing and student recruitment office also includes the web and digital media team, and so collaboration across all channels is key to us.
II.2.7)Duration of the contract, framework agreement or dynamic purchasing system
This contract will be for an initial three (3) years with the option to extend for up to a further two (2) years.
II.2.10)Information about variants
II.2.11)Information about options
II.2.13)Information about European Union funds
Section III: Legal, economic, financial and technical information
Section IV: Procedure
IV.1.1)Type of procedure
IV.1.8)Information about the Government Procurement Agreement (GPA)
IV.2.2)Time limit for receipt of tenders or requests to participate
IV.2.4)Languages in which tenders or requests to participate may be submitted:
IV.2.6)Minimum time frame during which the tenderer must maintain the tender
Section VI: Complementary information
VI.1)Information about recurrence
The Authority reserves the right to cancel the procurement at any stage of the process and not to proceed with the award of any contract. The Authority shall not be liable for interested parties’ or tenderers’ costs in relation to this procurement in any circumstances.
The Authority is conducting this procurement on behalf of itself and any members of its group from time to time.
The successful tenderer may be required to participate in works related economic, social and environmental regeneration of the area in and around the place of delivery. Accordingly, contract performance conditions may relate in particular to social, economic and environmental considerations.
The estimated value indicated at II.1.5 is indicative only. No level of expenditure is guaranteed by UoE. The figures stated are an estimate of the potential value of the contracts that may be entered in to by UoE with the successful suppliers during the contract period. Each bidder shall be responsible for its own costs and expenses incurred in participating in this process.
VI.5)Date of dispatch of this notice: