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University of Essex Advertising Tender
Marketing

University of Essex Advertising Tender

Tuesday, 27 November 2018, 10:31

University of Essex Advertising Tender

The appointed agency will work closely with the marketing team at University of Essex to deliver activity which contributes to our recruitment objectives.

United Kingdom-Colchester: Advertising services

2018/S 226-517319

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of Essex
Colchester
CO4 3SQ
United Kingdom
E-mail: procure@essex.ac.uk
NUTS code: UK
Internet address(es):Main address: www.essex.ac.uk

I.2)Information about joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: www.proactisplaza.com
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: www.proactisplaza.com

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

T769 CER (Communications and External Relations) Advertising Tender

Reference number: DN21

II.1.2)Main CPV code

79341000

II.1.3)Type of contract

Services

II.1.4)Short description:

The appointed agency will work closely with the marketing team at University of Essex to deliver activity which contributes to our recruitment objectives and is in-line with all other student recruitment activity. This work will need to be in-line with our brand identity and annual campaign guidelines. Our current advertising goes across various channels including digital, print and out-of-home.

We are looking to procure this service for an initial 3 years, with a maximum 2 year extension (1+1).

II.1.5)Estimated total value

Value excluding VAT: 1 250 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79341000
79341400
79341200

II.2.3)Place of performance

NUTS code: UK

II.2.4)Description of the procurement:

The successful supplier must provide a service where they can meet all the University’s student recruitment advertising needs and offer expertise and guidance to maximise our impact and return on investment.

The successful supplier must be able to provide guidance and deliver campaigns in the UK as well as internationally.

Advertising is a key activity element of our marketing activity each year and we have regular campaigns and budget centrally for this. Other work will come from departments and this can fluctuate each year based on their budgets, recruitment need etc.

We see our work with the appointed agency to be an extension of our marketing team, rather than a transactional relationship focused entirely on the delivery of our advertising campaigns.

Key systems we work with include Microsoft Dynamics and SiteCore.

The marketing and student recruitment office also includes the web and digital media team, and so collaboration across all channels is key to us.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents
II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 36
This contract is subject to renewal: yes
Description of renewals:

This contract will be for an initial three (3) years with the option to extend for up to a further two (2) years.

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no
II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers
III.1.2)Economic and financial standing
III.1.3)Technical and professional ability
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession
III.2.2)Contract performance conditions:
III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 07/01/2019
Local time: 12:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)
IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes
VI.2)Information about electronic workflows

VI.3)Additional information:

The Authority reserves the right to cancel the procurement at any stage of the process and not to proceed with the award of any contract. The Authority shall not be liable for interested parties’ or tenderers’ costs in relation to this procurement in any circumstances.

The Authority is conducting this procurement on behalf of itself and any members of its group from time to time.

The successful tenderer may be required to participate in works related economic, social and environmental regeneration of the area in and around the place of delivery. Accordingly, contract performance conditions may relate in particular to social, economic and environmental considerations.

The estimated value indicated at II.1.5 is indicative only. No level of expenditure is guaranteed by UoE. The figures stated are an estimate of the potential value of the contracts that may be entered in to by UoE with the successful suppliers during the contract period. Each bidder shall be responsible for its own costs and expenses incurred in participating in this process.

VI.4)Procedures for review

VI.4.1)Review body

The Royal Courts of Justice
The Strand
United Kingdom
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

20/11/2018