University of Reading Media Buying Services Contract

UOR wishes to appoint a maximum of up to 3 contractors to deliver full media buying activity.

United Kingdom-Reading: Advertising and marketing services

2017/S 182-372940

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

University of Reading
Whiteknights House, Whiteknights
Reading
RG6 6UR
United Kingdom
Contact person: David Ashmore
E-mail: procurement@reading.ac.uk
NUTS code: UKJ11

Internet address(es):Main address: www.reading.ac.uk/procurement

I.2)Joint procurement

I.3)Communication

The procurement documents are available for unrestricted and full direct access, free of charge, at: https://in-tendhost.co.uk/theuniversityofreading/

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted to the abovementioned address

I.4)Type of the contracting authority

Body governed by public law

I.5)Main activity

Education

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Media Buying Services.

Reference number: UOR-MCE-17-003

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

As part of this, UOR wishes to appoint a maximum of up to 3 contractors to deliver full media buying activity.

II.1.5)Estimated total value

Value excluding VAT: 675 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: yes

Tenders may be submitted for all lots

II.2)Description

II.2.1)Title:

UK Student Recruitment and Awareness Media

Lot No: 1

II.2.2)Additional CPV code(s)

79340000

79341200

79342000

79341400

79341000

79341100

II.2.3)Place of performance

NUTS code: UKJ11

II.2.4)Description of the procurement:

24.3 Indicative campaigns

— UK undergraduate Student Recruitment campaign;

— Clearing campaign;

— Brand perception and awareness campaign;

— School of Architecture Student Recruitment Campaign;

— UK postgraduate Student Recruitment Campaign;

— School-specific undergraduate campaign(s).

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 300 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

Chinese Market Specialist Media Buyer

Lot No: 2

II.2.2)Additional CPV code(s)

79342000

79341200

79341100

79413000

79340000

79341400

II.2.3)Place of performance

NUTS code: UKJ11

II.2.4)Description of the procurement:

25.4 Indicative campaigns to include:

— Targeted Chinese UG/PG Recruitment Campaign;

— Small niche school-specific recruitment campaigns.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 75 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

II.2)Description

II.2.1)Title:

International and Innovation Specialist Media (Including China)

Lot No: 3

II.2.2)Additional CPV code(s)

79340000

79341200

79342000

79341000

79341100

79341400

II.2.3)Place of performance

NUTS code: UKJ11

II.2.4)Description of the procurement:

26.4 Indicative campaigns to include:

— University of Reading Malaysia Student Recruitment Campaign;

— BREXIT response campaign;

— International PGT Student Recruitment Campaign;

— Small niche school-specific recruitment campaigns.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 300 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 48

This contract is subject to renewal: no

II.2.9)Information about the limits on the number of candidates to be invited

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

III.1.3)Technical and professional ability

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

III.2.3)Information about staff responsible for the performance of the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Restricted procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 13/11/2017

Local time: 12:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 6 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

VI.3)Additional information:

VI.4)Procedures for review

VI.4.1)Review body

University of Reading
Reading
United Kingdom
E-mail: procurement@reading.ac.uk

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

21/09/2017

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