Visit Wales Travel Trade and Marketing Contract

Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales.

United Kingdom-Treforest: Marketing management consultancy services

2017/S 020-033619

Contract notice

Services

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Welsh Government
Tourism Marketing, Economy, Skills and Natural Resources
Treforest
CF37 5YR
United Kingdom
Telephone: +44 3000615576
E-mail: Rachael.Bayona@wales.gsi.gov.uk
NUTS code: UKL

Internet address(es):Main address: http://wales.gov.uk/?skip=1&lang=en

Address of the buyer profile: http://www.sell2wales.gov.wales/search/Search_AuthProfile.aspx?ID=AA0007

I.2)Joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

Access to the procurement documents is restricted. Further information can be obtained at:https://etenderwales.bravosolution.co.uk

Additional information can be obtained from the abovementioned address

Tenders or requests to participate must be submitted electronically via:https://etenderwales.bravosolution.co.uk

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Visit Wales Travel Trade and Marketing Contract.

Reference number: C162/2016/2017

II.1.2)Main CPV code

79413000

II.1.3)Type of contract

Services

II.1.4)Short description:

Visit Wales contributes to the Welsh Government’s strategic and operational targets designed to grow the visitor economy in Wales. The key action being to promote Wales as a destination with a high quality tourism offer. Germany is a priority international market for Visit Wales and we are seeking to appoint a contractor to contribute towards the German Market plan and overall growth target for tourism to Wales and deliver the following:

1. German Market — Travel Trade Management.

2. German Market — Online Content and Social Marketing Delivery.

3. German Market — Marketing Consultancy.

II.1.5)Estimated total value

Value excluding VAT: 480 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no

II.2)Description

II.2.1)Title:

II.2.2)Additional CPV code(s)

79413000

79411000

79420000

79410000

79400000

II.2.3)Place of performance

NUTS code: UKL

II.2.4)Description of the procurement:

1. German Market — Travel Trade Management: Deliver an effective and dynamic on territory travel trade service to drive awareness of Wales as a holiday destination, educate the travel trade industry on the range of products and experiences available in Wales, and identify and develop partnerships with key players in the travel trade industry to pursue new and further opportunities to increase both the awareness of and number of visits to Wales.

2. German Market — Online Content and Social Marketing Delivery: Manage the Visit Wales German language website and social media channels and support Visit Wales Digital marketing activities.

3. German Market — Marketing Consultancy: Provide marketing consultancy services and advice to Visit Wales on German market plans. Working in an integrated way with the appointed agencies for PR, media buying, creative development and digital campaigns.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 60

This contract is subject to renewal: yes

Description of renewals:

Subject to future contract notices.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no

II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: no

II.2.14)Additional information

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation

III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

List and brief description of conditions:

Criteria as stated in the procurement documents.

III.1.2)Economic and financial standing

List and brief description of selection criteria:

Criteria as stated in the procurement documents.

III.1.3)Technical and professional ability

List and brief description of selection criteria:

Criteria as stated in the procurement documents.

III.1.5)Information about reserved contracts

III.2)Conditions related to the contract

III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Criteria as stated in the procurement documents.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure

IV.1.3)Information about a framework agreement or a dynamic purchasing system

IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue

IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes

IV.2)Administrative information

IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 28/02/2017

Local time: 14:00

IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 3 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 01/03/2017

Local time: 09:00

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: yes

Estimated timing for further notices to be published:

If the decision is made to retender a contract notice will be published in 2022.

VI.2)Information about electronic workflows

Electronic ordering will be used

Electronic invoicing will be accepted

Electronic payment will be used

VI.3)Additional information:

E-Tender Information:

https://etenderwales.bravosolution.co.uk

— The first person from your Organisation to use the Platform will be required to register on behalf of the Organisation.

— Registration involves accepting a User Agreement, and providing basic information about your Organisation and about the User performing the Registration.

— The User who performs the Registration becomes the Super User for the Organisation.

— On registering on the Platform the Super User will select a Username and will receive a password.

— The Password will be sent by e-mail to the email address that was specified in the User Details section of the Registration page.

— In order to log-in to the Platform please enter your Username and Password.

— Note: If you forget your Password then visit the homepage and click ‘Forgot your password?’

— Registration should only be performed once for each Organisation.

— If you think that someone in your Organisation may have already registered on this Platform then you must not register again.

— Please contact the person who Registered (i.e. the Super User) in order to arrange access to the Platform.

— Contact the Helpdesk immediately if you are unable to contact the Super User (for example if they have left your Organisation).

— Note: If your Organisation is already registered on the Platform then you must not make any additional registration. Please contact the Helpdesk to gain access to the Platform.

— Tenders must be uploaded to the BravoSolution portal by 14:00.

How to Find the ITT:

— Once logged in you must click on ‘ITT’s Open to all Suppliers’.

— The etender references for this contract are: Project_35124 and ITT_59160

— Click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest button’. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page.

— You will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the ‘Attachments’ area.

— Should you have any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly — Please do not contact the named person at the top of this notice.

Note: The authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales athttp://www.sell2wales.gov.wales/search/search_switch.aspx?ID=50656

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

Information provided in tender documentation.

(WA Ref:61853)

The buyer considers that this contract is suitable for consortia bidding.

VI.4)Procedures for review

VI.4.1)Review body

Welsh Government
Corporate Procurement Services, Cathays Park
Cardiff
CF10 3NQ
United Kingdom
Telephone: +44 3000628864Internet address:http://wales.gov.uk/?skip=1&lang=en

VI.4.2)Body responsible for mediation procedures

VI.4.3)Review procedure

VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

26/01/2017

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