VisitBritain Global Airline Partner Framework Agreement

VisitBritain Global Airline Partner Framework Agreement

VisitBritain is seeking to establish a single supplier Framework Agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier.

Global Airline Partner Framework Agreement

Contract summary

 

Industry

  • Administrative services related to tourism affairs – 75125000

Location of contract

SW1W 0BD

Value of contract

£4,500,000 to £27,000,000

Procurement reference

CF-0000100D4L000000DloEUAS1

Published date

21 June 2021

Closing date

21 July 2021

Closing time

12pm

Contract start date

10 August 2021

Contract end date

9 August 2022

Contract type

Service contract

Procedure type

Open procedure (OJEU)

Contract is suitable for SMEs?

No

Contract is suitable for VCSEs?

No

 

Description

VisitBritain is seeking to establish a single supplier framework agreement for a non-exclusive global collaboration with a suitably capable International Airline Carrier. This collaboration will support British tourism interest and values, and shares our goal in challenging perceptions of Britain, as well as increasing market share through mutually agreed activity to drive immediate visitor spend as quickly as possible.

VisitBritain will agree specific briefs and contracted scopes of work with the appointed Global Airline Carrier to deliver against mutually agreed objectives.
The Airline Carrier will contribute a minimum of £1m cash investment, to be matched by VisitBritain in at least one co-branded multi-channel marketing campaign in mutually agreed markets, targeting mutually agreed audiences and developing joint creative and media briefs.

A maximum of £4.5m is available from VisitBritain to be matched in this way through 31st March, 2022. Interested Bidders should note that the amount of VisitBritain’s contribution is dependent on annual internal and governmental approvals.

The value of the framework agreement (if all extension options are exercised) is £27,000,000 (total contribution from VisitBritain & the Airline Carrier), however the contribution (spend) from VisitBritain is capped at £4.5m per year.

To register for this opportunity and to access the tender documentation, please use the following link:

https://visitbritain.force.com/s/Welcome

 

How to apply

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Procurement Team

Address

3 Grosvenor Gardens
Victoria, London
SW1W 0BD
GB

Email

procurement@visitbritain.org