Visitor Perceptions Contract – Kent

Visitor Perceptions Contract – Kent

With the gradual easing of Covid-19 restrictions, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue.

Interreg Experience – Kent Perception Research

Visit Kent Limited

Contract summary

 

Industry

  • Market research services – 79310000

Location of contract

CT1 2JB

Value of contract

£47,000

Procurement reference

EXP – T4.2.2

Published date

16 June 2021

Closing date

5 July 2021

Closing time

5:30pm

Contract start date

12 July 2021

Contract end date

30 January 2022

Contract type

Service contract

Procedure type

Open (non-OJEU)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

With the gradual easing of Covid-19 restrictions, the tourism, leisure and hospitality industry is having to re-think how to move forward and rebuild business, demand and revenue. Many organisations, both nationally and locally are being forced to re-examine business operations and products, in order to survive, adhere to guidelines and respond to changing consumer behaviour. To survive, businesses need to adapt existing products, collaborate with others in and out of the sector, and reach out to new audiences to recover and drive business growth. The sector has also been shown to be particularly vulnerable due to the seasonality of the visitor economy demonstrating the need for development of off-season product to make businesses more resilient in the future. The pandemic has also significantly hit consumer confidence, altered perceptions, priorities and influenced consumer behaviour.

Every 4-5 years, Visit Kent carries out a visitor perceptions study to better understand the current and changed perceptions of Kent as a destination, our audiences and their expectations and needs. This research plays a crucial part in informing our strategies, our focus and planned activities and given the current climate, shaped not only by the Covid-19 pandemic, but also the implications of Brexit and the effect these events have on visitor perceptions, the learnings will support our efforts to rebuild the visitor economy and welcome visitors back to Kent safely.

Visit Kent is looking to carry out a new visitor perceptions study. For full details of the scope of this research and information on how to apply, please see the Project Brief.

 

How to apply

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Raluca Brebeanu

Address

10 Best Lane
CANTERBURY
CT1 2JB
England

Email

raluca.brebeanu@visitkent.co.uk

Website

https://www.visitkent.co.uk/