Visitor Profiling Survey Tender

Visitor Profiling Survey Tender

We require the development of a comprehensive quantitative visitor survey package.

Contract summary


  • Market and economic research; polling and statistics – 79300000
  • Library, archives, museums and other cultural services – 92500000

Location of contract

North West

Value of contract

Published date

16 January 2020

Closing date

10 February 2020

Contract start date

01 April 2020

Contract end date

31 March 2021

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




We require the development of a comprehensive quantitative visitor survey package that will provide us with a wealth of information about our visitors
Tender submissions should include:
• Outline approach for delivering the survey and subsequent reporting
• Detailed methodology including sample size for each venue
• Timetable of interviews and delivery of monthly dashboards and annual reports
• Detailed breakdown of proposed fees
• Skills and experience of team who will be involved
• Relevant experience and references as appropriate

National Museums Liverpool has collected visitor data for many years, including the numbers of visitors, visitor demographics and their motivations for visiting our venues.
This information is essential and enables NML to deliver its reporting obligations against Key Performance Indicators directly to the Government through the Department for Culture, Media and Sport. In house, the information is also used extensively in the development of marketing and communications campaigns, exhibition planning, funding applications and performance monitoring.
In recent years the agency providing visitor profile research has used face to face visitor interviews, carried out in our venues, to an agreed timetable throughout the financial year. This system has worked well and provided us with consistent data.
The venues for which we require profiling information are given below, along with the visitor figures from the financial year 2018/2019


About the buyer

Contact name

Ian Lindsay


127 Dale Street



Other information


Tender Specification

NML Visitor Profiling Survey 2020 2021 – Tender Brief.docx

Appendix A – T2 Form of Tender

Appendix A – T2 Form of Tender.doc

Appendix B – Supplemental Conditions

Appendix B – Supplemental Conditions.doc

Appendix C – Safety Guidelines for Contractors

Appendix C – Safety Guidelines for Contractors.doc

Appendix D – H&S questionnaire 2019

Appendix D – H&S questionnaire 2019.doc

Appendix E – NML Procurement Protocol

Appendix E – NML Procurement Protocol.docx


How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.