WE PLAY Challenge – Public Engagement Campaign
WE PLAY seeks to appoint a PR agency to deliver a public engagement and mass participation campaign for the Cultural Olympiad in the North West.
[Value: £18000.0 – £20000.0 | Location: Greater Manchester | Deadline Date: Mon, 09 Jan 2012
Reference number: ACE-2011-022
This deadline is for… Receipt of tender proposals
Location where the contract is to be carried out: Greater Manchesterand North West of England
Is this suitable for smaller suppliers? Yes
Is this contract suitable for a voluntary, community and social enterprise organisations? No
Name of the buying organisation: Arts Council England
WE PLAY seeks to appoint a PR agency to deliver a public engagement and mass participation campaign for the Cultural Olympiad in the North West. The campaign will encourage people in the North West to join in the Cultural Olympiad as a festival of human endeavour, for us all to participate as ‘PLAYERS’ and take part in the programme of cultural events on offer in the Olympic Year in the North West. Central to the campaign is the concept of the ‘WE PLAY Challenge’, a loyalty scheme that rewards participation in the Cultural Olympiad. The target audience taking part in the WE PLAY Challenge will record their experiences of Cultural Olympiad events in personal ‘PLAYER’ profiles on the North West in 2012 website. The WE PLAY Challenge offers its participants the once-in-a-lifetime opportunity to make their mark on the UK’s Olympic and Paralympic year. Our ambition is to deliver a single, region-wide communications campaign that raises awareness of Cultural Olympiad events in the North West. The campaign will drive audiences to a single website that consolidates the London 2012 offer for the North West. The campaign will create a single online community of people interested in the region’s 2012 activity, where participation is encouraged and discussed.
Contract type: Services – Unspecified
Is it a framework agreement? No
Is this contract related to a programme of funding? No
Contract will be awarded based on: Most economically advantageous tender in terms of: The criteria stated in the contract documents
Estimated length of contract: 10 Months
Contact name Catherine Waddington
Address the Hive, 49 Lever Street, Manchester, M1 1FN
Telephone 0161 934 4429
Please download the ITT document and tender supplier appraisal form attached to this notice and respond in accordance with the instructions provided. Please note the deadline for tender responses, including completed supplier appraisal forms, is 12:00hrs Monday 9th January 2012. Any proposal delivered after the closing time and date for any reason may be discounted.