Website and Advertising Tracking Services – Request for Quotation

A tracking portal, providing data on advertising streams for requested websites, which are considered to be involved in copyright infringement.

Website and advertising tracking

Contract summary

 

Industry

  • Data analysis services – 72316000

Location of contract

NP10 8QQ

Value of contract

£15,000

Procurement reference

CF-0045700D1r000001nvObEAI1

Published date

10 October 2022

Closing date

11 November 2022

Closing time

12pm

Contract start date

28 November 2022

Contract end date

31 March 2024

Contract type

Not applicable

Procedure type

Competitive quotation (below threshold)

Contract is suitable for SMEs?

Yes

Contract is suitable for VCSEs?

No

 

Description

A tracking portal, providing data on advertising streams for requested websites, which are considered to be involved in copyright infringement.

The following are the minimum requirements of the advertising portal;
• Total amount of adverts placed across IWL domains
• Total estimated advert impression across IWL domains
• Total number of brands
• Total advert intermediaries
• Total IWL domains that have advertising on them
• Total advert sector
• Eco system breakdown over date period
• Advert campaign type e.g., sponsored content, unidentifiable brands, gambling, adult, fraud & malware, major brands, other brands, etc.
• Breakdown of adverting sector/ sub sector. E.g., shopping, technology, business, adult, gambling etc.
• The ability to click on a domain and getting a screen shot of the domain and the advert.
• All data must be visually represented though charts and diagrams. Being able to change how the data is represented.
• The option to download all data or individual selected data in an Excel or .csv format.
• Adjustable date range
• Being able to focus on one or selection domains
• Being able to focus on a particular type of Advert campaign type e.g., brands, gambling, sponsored content, etc.
• Being able to focus on a particular brand
• Provide a quarterly report in a particular area like gambling adverts

 

How to apply

 

Follow the instructions given in the description or the more information section.

 

About the buyer

 

Contact name

Category Manager

Address

Concept House, IPO
Newport
NP10 8QQ
United Kingdom

Telephone

03000200015

Email

Corporate-Commercial@ipo.gov.uk