Website Design and Online Strategy
The supplier will need to provide a range of services including: website design services, Web content management, application interface design services, user research, graphic design services, new media, social media advisory services and search engine marketing (SEM) advisory services.
UK-London: Online strategy and interface design — EMA/2012/37/ED
2013/S 109-185519
Directive 2004/18/EC
Section I: Contracting authority
I.1)Name, addresses and contact point(s)
I.2)Type of the contracting authority
European institution/agency or international organisation
I.4)Contract award on behalf of other contracting authorities
The contracting authority is purchasing on behalf of other contracting authorities: no
Section II: Object of the contract
II.1)Description
II.1.1)Title attributed to the contract by the contracting authority:
Online strategy and interface design — EMA/2012/37/ED.
II.1.2)Type of contract and location of works, place of delivery or of performance
Services
Service category No 7: Computer and related services
Main site or location of works, place of delivery or of performance: European Medicines Agency (EMA), 7 Westferry Circus, Canary Wharf, London, E14 4HB, UNITED KINGDOM.
NUTS code UKI12
II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)
The notice involves the establishment of a framework agreement
II.1.4)Information on framework agreement
Framework agreement with several operators
maximum number of participants to the framework agreement envisaged: 3
Duration of the framework agreement
Duration in years: 4
II.1.5)Short description of the contract or purchase(s)
The European Medicines Agency is seeking a digital communications company to provide online design and usability services in order to support its online activities with stakeholders. The supplier will need to provide a range of services including: website design services, Web content management, application interface design services, user research, graphic design services, new media, social media advisory services and search engine marketing (SEM) advisory services.
II.1.6)Common procurement vocabulary (CPV)
72413000, 79415200, 79822500, 79310000, 79413000
II.1.7)Information about Government Procurement Agreement (GPA)
The contract is covered by the Government Procurement Agreement (GPA): no
II.1.8)Lots
This contract is divided into lots: no
II.1.9)Information about variants
Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:
Consultancy (total estimated days) per profile:
interface developer (HTML and CSS) 400
mobile compatibility developer 400
usability specialist 80
graphic designer 180
information architect 252
project manager 400
SEM specialist 200
social media specialist 80.
Services (total estimated quantity):
1 project for the 7-month European medicines Web portal design project.
20 online surveys development with maximum of 30 questions, hosting of surveys and results analysis report delivered to EMA.
40 end-user research activities conducted with 10 participants (sourced by the EMA), in the format of one-on-one interviews or a single workshop with an outcome report delivered to EMA. Activities could include card-sorting, personae development, etc.
40 user-testing sessions with 10 participants (sourced by the EMA) with an outcome report delivered to EMA.
II.2.2)Information about options
Options: no
II.2.3)Information about renewals
This contract is subject to renewal: yes
II.3)Duration of the contract or time limit for completion
Duration in months: 48 (from the award of the contract)
Section III: Legal, economic, financial and technical information
III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
Not applicable.
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:
Not applicable.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
Not applicable.
III.1.4)Other particular conditions
The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers
Information and formalities necessary for evaluating if the requirements are met: All information required is indicated in the technical specifications and invitation to tender letter which can be downloaded at the address of the buyer profile given in point I.1 of this notice.
III.2.2)Economic and financial ability
Information and formalities necessary for evaluating if the requirements are met: All information required is indicated in the technical specifications and invitation to tender letter which can be downloaded at the address of the buyer profile given in point I.1 of this notice.
Minimum level(s) of standards possibly required: The minimum financial turnover is 2 500 000 EUR per annum for each of the last 3 financial years.
III.2.3)Technical capacity
Information and formalities necessary for evaluating if the requirements are met:
All information required is indicated in the technical specifications and invitation to tender letter which can be downloaded at the address of the buyer profile given in point I.1 of this notice.
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession
Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service
Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no
Section IV: Procedure
IV.1)Type of procedure
IV.1.1)Type of procedure
Open
IV.1.2)Limitations on the number of operators who will be invited to tender or to participate
IV.1.3)Reduction of the number of operators during the negotiation or dialogue
IV.2)Award criteria
IV.2.1)Award criteria
The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction
An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:
EMA/2012/37/ED.
IV.3.2)Previous publication(s) concerning the same contract
no
IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document
IV.3.4)Time limit for receipt of tenders or requests to participate
15.7.2013 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates
IV.3.6)Language(s) in which tenders or requests to participate may be drawn up
Any EU official language
Other: The Agency will accept documentation in any EU language. The Agency prefers, however, to receive all documentation in English.
IV.3.7)Minimum time frame during which the tenderer must maintain the tender
Duration in months: 9 (from the date stated for receipt of tender)
IV.3.8)Conditions for opening of tenders
Date: 18.7.2013 – 14:00
Place:
European Medicines Agency, 7 Westferry Circus, Canary Wharf, London, E14 4HB, UNITED KINGDOM.
Persons authorised to be present at the opening of tenders: yes
Additional information about authorised persons and opening procedure: 1 representative per tenderer is permitted to be present at the opening of the tenders provided that the name of the representative is notified at least 24 hours in advance in writing to the contact given in I.1.
Section VI: Complementary information
VI.1)Information about recurrence
This is a recurrent procurement: yes
Estimated timing for further notices to be published: 4.
VI.2)Information about European Union funds
The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information
Please note that the framework contract(s) will run for an initial period of 2 years and may, at the Agency’s request, be extended for 2 further periods of 1 year, up to a maximum contract duration of 4 years. Please note that only 1 tender may be submitted per tenderer.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures
VI.4.2)Lodging of appeals
Precise information on deadline(s) for lodging appeals: Within 2 months of the notification to the plaintiff, or in absence thereof, of the day on which it came to the knowledge. A complaint to the European Ombudsman does not have as an effect either to suspend this period or to open a new period for lodging appeals.
VI.4.3)Service from which information about the lodging of appeals may be obtained
VI.5)Date of dispatch of this notice:28.5.2013