Website Design and Media Buying Tender

Website Design and Media Buying Tender

We are looking for a single agency to provide advertising design, media buying and web and digital services as listed below.

UK-London: world wide web (www) site design services

2012/S 131-217985

Contract notice


Directive 2004/18/EC

Section I: Contracting authority

I.1)Name, addresses and contact point(s)

Origin Housing Ltd
St Richards House, 110 Eversholt St
Contact point(s): Via e-mail only
For the attention of: Karen Perry
NW1 1BS London
Telephone: +44 2072099205
Fax: +44 2072099223

Further information can be obtained from: The above mentioned contact point(s)

Specifications and additional documents (including documents for competitive dialogue and a dynamic purchasing system) can be obtained from: The above mentioned contact point(s)

Tenders or requests to participate must be sent to: The above mentioned contact point(s)

I.2)Type of the contracting authority

Body governed by public law
I.3)Main activity

Housing and community amenities
I.4)Contract award on behalf of other contracting authorities

The contracting authority is purchasing on behalf of other contracting authorities: no

Section II: Object of the contract

II.1.1)Title attributed to the contract by the contracting authority:

Web & digital sales services.
II.1.2)Type of contract and location of works, place of delivery or of performance

Service category No 7: Computer and related services

II.1.3)Information about a public contract, a framework agreement or a dynamic purchasing system (DPS)

The notice involves a public contract
II.1.4)Information on framework agreement
II.1.5)Short description of the contract or purchase(s)

Origin Housing has a committed development programme building shared ownership and private sale properties. We are looking for a single agency to provide advertising design, media buying and web & digital services as listed below:
Advertising design.
Concept and design for both paper and digital media, mainly for low cost home ownership and new build sales schemes.
Provision in format suitable for the relevant media.
Ability to create campaigns which will attract maximum positive sales responses from origin housings target audiences.
Media buying.
Manage the associations budget for advertising in all media formats, including paper, on-line and outdoor.
Devise media plans to maximise use of the budget effectively.
Project manage delivery of the plan.
Work out creative and effective advertising placement solutions to reach the target audience to generate responses that will enable the team to exceed sales targets.
Web and Digital Services.
Design of bespoke (or by template) scheme websites visit for example and maintenance of future sites.

Maintenance of the main Origin Sales website at

Design and implementation of emailers, mobile microsites and SMS campaigns.
Design, implementation, monitoring and reporting of Pay per click campaigns.

II.1.6)Common procurement vocabulary (CPV)

72413000, 32583000, 79340000

II.1.7)Information about Government Procurement Agreement (GPA)

The contract is covered by the Government Procurement Agreement (GPA): no

This contract is divided into lots: no
II.1.9)Information about variants

Variants will be accepted: no
II.2)Quantity or scope of the contract
II.2.1)Total quantity or scope:

Estimated value excluding VAT:
Range: between 150 000 and 200 000 GBP
II.2.2)Information about options

Options: yes
Description of these options: This is for a 3 year contract with the option to extend for an additional one year plus one year.
II.2.3)Information about renewals

This contract is subject to renewal: no
II.3)Duration of the contract or time limit for completion

Duration in months: 48 (from the award of the contract)

Section III: Legal, economic, financial and technical information

III.1)Conditions relating to the contract
III.1.1)Deposits and guarantees required:
III.1.2)Main financing conditions and payment arrangements and/or reference to the relevant provisions governing them:

Payments will be made on a monthly basis by BACs transfer, upon completion of an approved invoice. Payments for additional/emergency works will be paid once an invoice has been submitted and approved by the Contract Manager.
III.1.3)Legal form to be taken by the group of economic operators to whom the contract is to be awarded:
III.1.4)Other particular conditions

The performance of the contract is subject to particular conditions: no
III.2)Conditions for participation
III.2.1)Personal situation of economic operators, including requirements relating to enrolment on professional or trade registers

Information and formalities necessary for evaluating if the requirements are met: Please note the questions in the PQQ refering to the financial liabilities, 2.20 – 2.24.
III.2.2)Economic and financial ability

Information and formalities necessary for evaluating if the requirements are met: All applicants submitting a compliant PQQ will be subject to a Dun & Bradstreet financial check. You have the chance to appeal the initial decision. You will be notified in writing and given 10 days from the report being run to improve your rating and request a second report. If your rating improves you will be allowed to continue with the tender process, if not you will remain excluded.
Minimum level(s) of standards possibly required: All applicants must reach the required standard to pass the check which is a minimum risk of business failure.
III.2.3)Technical capacity
III.2.4)Information about reserved contracts
III.3)Conditions specific to services contracts
III.3.1)Information about a particular profession

Execution of the service is reserved to a particular profession: no
III.3.2)Staff responsible for the execution of the service

Legal persons should indicate the names and professional qualifications of the staff responsible for the execution of the service: no

Section IV: Procedure

IV.1)Type of procedure
IV.1.1)Type of procedure

IV.1.2)Limitations on the number of operators who will be invited to tender or to participate

Envisaged minimum number 5: and maximum number 50
Objective criteria for choosing the limited number of candidates: The PQQ evaluation process is in three parts: compliance, financial & ability to provide service. All submitted PQQs will be checked to make sure they comply with the law and the instructions within the PQQ. The second part refers to Section III.2.2. The final section is checking they can provide the services required by scoring their submission.
All excluded parties will be notified in writing. Once this process is completed all remaining applicants will be invited to tender.
IV.1.3)Reduction of the number of operators during the negotiation or dialogue

Recourse to staged procedure to gradually reduce the number of solutions to be discussed or tenders to be negotiated no
IV.2)Award criteria
IV.2.1)Award criteria

The most economically advantageous tender in terms of the criteria stated in the specifications, in the invitation to tender or to negotiate or in the descriptive document
IV.2.2)Information about electronic auction

An electronic auction will be used: no
IV.3)Administrative information
IV.3.1)File reference number attributed by the contracting authority:

IV.3.2)Previous publication(s) concerning the same contract

IV.3.3)Conditions for obtaining specifications and additional documents or descriptive document

Time limit for receipt of requests for documents or for accessing documents: 3.8.2012 – 17:00
Payable documents: no
IV.3.4)Time limit for receipt of tenders or requests to participate

16.8.2012 – 12:00
IV.3.5)Date of dispatch of invitations to tender or to participate to selected candidates

IV.3.6)Language(s) in which tenders or requests to participate may be drawn up

IV.3.7)Minimum time frame during which the tenderer must maintain the tender
IV.3.8)Conditions for opening tenders

Date: 19.11.2012 – 14:00

Origin Housing Ltd Head Office in I.1.

Persons authorised to be present at the opening of tenders: no

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no
VI.2)Information about European Union funds

The contract is related to a project and/or programme financed by European Union funds: no
VI.3)Additional information

Due to the Olympics falling during the PQQ time frame, the date for returning the PQQ has been extended to take account of any potential problems companies may have trying to return the PQQ during the games.
The date for the despatch and opening of the tender docs is estimated and may be subject to change. Full details will be included in the tender documents themselves.
VI.4)Procedures for appeal
VI.4.1)Body responsible for appeal procedures

Please refer to VI.4.2

VI.4.2)Lodging of appeals

Precise information on deadline(s) for lodging appeals: Origin Housing Ltd will incorporate a standstill period at the point information on the award of the contract is communicated to tenderers. That notification will provide full information on the award decision. The standstill period, which will be for a minimum of 10 calendar days, provides time for unsuccessful tenderers to challenge the award decision before the contract is entered into.
The Public Contracts Regulations 2006 (SI 2006 No 5) provide for aggrieved parties who have been harmed or are at risk of harm by a breach of the rules to take action in the High Court (England, Wales and Northern Ireland).
VI.4.3)Service from which information about the lodging of appeals may be obtained

VI.5)Date of dispatch of this notice:6.7.2012