Website Redesign Contract – Liverpool

Website Redesign Contract – Liverpool

Our last significant design work took place in 2013 and we are looking to redesign the look and feel of the site in order to bring it up to date and make it more contemporary. 

Contract summary


  • Software package and information systems – 48000000
  • IT services: consulting, software development, Internet and support – 72000000

Location of contract

North West

Value of contract

Published date

30 August 2018

Closing date

01 October 2018

Contract start date

29 October 2018

Contract end date

30 April 2019

Contract is suitable for SMEs?


Contract is suitable for VCSEs?




National Museums Liverpool’s website attracted over 3 million web visits in 2017/18, putting us on a 1:1 ratio with physical venue visits. Our last significant design work took place in 2013 and we are looking to redesign the look and feel of the site in order to bring it up to date and make it more contemporary.

Having achieved the milestone of over 3 million visitors, we also want to make sure that each visitor is achieving the best possible experience when visiting our website through allowing them to navigate the site easier.

We need to redesign our new site to meet all online accessibility standards introduced by the government in May 2018.

Currently we feel the site looks dated and that we have outgrown it. The navigation across the site is confusing, mainly due to a variety of different templates and inconsistent navigation – from top level, to breadcrumb, to left hand. Overall we feel the design does not feel contemporary or fresh enough or would encourage museum visits.

Another goal of the redesign is to help NML with generating income – including selling membership and tickets for exhibitions.

In line with DCMS Performance Indicators, we are working to digitise our collections and make them accessible online. A redesign allows us the opportunity to work on the display of our collections and make them more accessible to our audience.

Bidders are asked to submit a formal tender for the National Museums Liverpool website redesign.

• Achieve a website that is easy to navigate
• To support income generation online
• Update the website’s design to be more consistent, fresh and contemporary
• Mobile first
• Achieve a better way of displaying our digitised collections

Target audiences
• Potential and existing visitors (to our physical venues), local, UK and international
• People with an interest in arts, culture, specific topic but who can’t visit
• Teachers (of all age groups, from early years through to key stage 4)
• School students
• Community groups
• Stakeholders
• Supporters
• Potential donors
• Academics including research students
• Curators (external)
• Special interest groups, enthusiasts, including genealogists

A significant percentage (about 70%) of visitors to our website are interested in paying a visit and look at visit-related content, like current exhibitions, opening hours and directions.


About the buyer

Contact name

Ian Lindsay


127 Dale Street



Other information


Tender Specification

NML Website Redesign Tender Specification.docx

Appendix A – Form of Tender

Appendix A – Form of Tender.doc

Appendix B – NML Procurement Protocol

Appendix B – NML Procurement Protocol.docx


How to apply

Please apply directly to the buyer using the contact details provided, or follow the instructions given in the notice description or information section.