Welsh Government Digital Marketing Tender

Welsh Government Digital Marketing Tender

To deliver our destination digital marketing activities over the next 2-4 years.

United Kingdom-Treforest: Advertising and marketing services

2019/S 240-589052

Contract notice

Services

Legal Basis:

Directive 2014/24/EU

Section I: Contracting authority

I.1)Name and addresses

Official name: Welsh Government
Postal address: QED
Town: Treforest
NUTS code: UKL
Postal code: CF37 5YR
Country: United Kingdom
E-mail: Catrin.Elis@gov.wales
Telephone: +44 3000257854

I.2)Information about joint procurement

The contract is awarded by a central purchasing body

I.3)Communication

Access to the procurement documents is restricted. Further information can be obtained at: https://etenderwales.bravosolution.co.uk
Additional information can be obtained from the abovementioned address
Tenders or requests to participate must be submitted electronically via: https://etenderwales.bravosolution.co.uk

I.4)Type of the contracting authority

Ministry or any other national or federal authority, including their regional or local subdivisions

I.5)Main activity

General public services

Section II: Object

II.1)Scope of the procurement

II.1.1)Title:

Cymru Wales Destination Digital Marketing

Reference number: C205/2019/2020

II.1.2)Main CPV code

79340000

II.1.3)Type of contract

Services

II.1.4)Short description:

The Welsh Government’s Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities over the next 2-4 years. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

II.1.5)Estimated total value

Value excluding VAT: 24 000 000.00 GBP

II.1.6)Information about lots

This contract is divided into lots: no
II.2)Description
II.2.1)Title:

II.2.2)Additional CPV code(s)

79340000
79342000
79341000

II.2.3)Place of performance

NUTS code: UKL

II.2.4)Description of the procurement:

The Welsh Government’s Tourism and Business Marketing department is looking to appoint an expert team to deliver our destination digital marketing activities over the next 2-4 years. The overall requirement from this contract will be to support objectives and activities through paid search and campaigns, paid media, SEO support, digital strategy and data and analytics.

II.2.5)Award criteria

Price is not the only award criterion and all criteria are stated only in the procurement documents

II.2.6)Estimated value

Value excluding VAT: 24 000 000.00 GBP

II.2.7)Duration of the contract, framework agreement or dynamic purchasing system

Duration in months: 24
This contract is subject to renewal: yes
Description of renewals:

Following the initial 2-year period, there is the option to renew the contract on an annual basis for a maximum duration of up to 4 years in total.

II.2.10)Information about variants

Variants will be accepted: no

II.2.11)Information about options

Options: no
II.2.12)Information about electronic catalogues

II.2.13)Information about European Union funds

The procurement is related to a project and/or programme financed by European Union funds: yes
Identification of the project:

The Client may utilise EU structural funds in respect of the Contract. If so, the successful Bidder will be required to comply with EU requirements in relation to the relevant elements of work.

II.2.14)Additional information

Note the value stated is the maximum value for the entire 4-year duration and therefore encompasses the potential extension(s).

Section III: Legal, economic, financial and technical information

III.1)Conditions for participation
III.1.1)Suitability to pursue the professional activity, including requirements relating to enrolment on professional or trade registers

III.1.2)Economic and financial standing

Selection criteria as stated in the procurement documents

III.1.3)Technical and professional ability

Selection criteria as stated in the procurement documents
III.1.5)Information about reserved contracts
III.2)Conditions related to the contract
III.2.1)Information about a particular profession

III.2.2)Contract performance conditions:

Selection criteria as stated in the procurement documents.

III.2.3)Information about staff responsible for the performance of the contract

Obligation to indicate the names and professional qualifications of the staff assigned to performing the contract

Section IV: Procedure

IV.1)Description

IV.1.1)Type of procedure

Open procedure
IV.1.3)Information about a framework agreement or a dynamic purchasing system
IV.1.4)Information about reduction of the number of solutions or tenders during negotiation or dialogue
IV.1.6)Information about electronic auction

IV.1.8)Information about the Government Procurement Agreement (GPA)

The procurement is covered by the Government Procurement Agreement: yes
IV.2)Administrative information
IV.2.1)Previous publication concerning this procedure

IV.2.2)Time limit for receipt of tenders or requests to participate

Date: 20/01/2020
Local time: 14:00
IV.2.3)Estimated date of dispatch of invitations to tender or to participate to selected candidates

IV.2.4)Languages in which tenders or requests to participate may be submitted:

English

IV.2.6)Minimum time frame during which the tenderer must maintain the tender

Duration in months: 4 (from the date stated for receipt of tender)

IV.2.7)Conditions for opening of tenders

Date: 21/01/2020
Local time: 10:00
Place:

Section VI: Complementary information

VI.1)Information about recurrence

This is a recurrent procurement: no

VI.2)Information about electronic workflows

Electronic ordering will be used
Electronic invoicing will be accepted
Electronic payment will be used

VI.3)Additional information:

E-Tender Information:

https://etenderwales.bravosolution.co.uk

— the first person from your organisation to use the platform will be required to register on behalf of the organisation,

— registration involves accepting a user agreement, and providing basic information about your organisation and about the user performing the registration,

— on registering on the platform the super user will select a Username and will receive a password,

— the password will be sent by e-mail to the email address that was specified in the user details section of the registration page,

— in order to log-in to the platform please enter your username and password,

— note: If you forget your password then visit the homepage and click ‘Forgot your password?’,

— registration should only be performed once for each organisation,

— if you think that someone in your organisation may have already registered on this platform then you must not register again,

— please contact the person who Registered (i.e. the super user) in order to arrange access to the platform,

— contact the Helpdesk immediately if you are unable to contact the super user (for example if they have left your organisation),

— note: if your organisation is already registered on the platform then you must not make any additional registration. Please contact the helpdesk to gain access to the platform.

— tenders must be uploaded to the BravoSolution portal by 14.00. Late bids will not be accepted.

How To Find The ITT:

— once logged in you must click on ‘ITT’s Open to all Suppliers’,

— the e-tender references for this contract are: project_43627 and itt_79306,

— click on the title to access summary details of the contract. If you are still interested in submitting a tender, click the ‘Express an Interest’ button. This will move the ITT from the ‘Open to all Suppliers’ area to the ‘My ITT’s’ on the home page,

— you will then see the full details of the ITT in the qualification and technical envelopes along with any relevant documents in the‘Attachments’ area,

— any questions on the ITT, please use the ‘Messages’ area to contact the buyer directly – Please do not contact the named person at the top of this notice.

Please note that the Client may utilise EU finding in respect of the contract. As a result, the successful bidder will be required to manage finances and records so as to comply with EU audit requirements.

Note: the authority is using eTenderwales to carry out this procurement process. To obtain further information record your interest on Sell2Wales at https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=97992

Under the terms of this contract the successful supplier(s) will be required to deliver Community Benefits in support of the authority’s economic and social objectives. Accordingly, contract performance conditions may relate in particular to social and environmental considerations. The Community Benefits included in this contract are:

Training and recruitment opportunities for 200 hours of work per 12 months for disadvantaged workers – between 16-25 years of age – in the area of digital marketing. Ideally we would wish to target further education leavers from Welsh institutions.

(WA Ref:97992)

The buyer considers that this contract is suitable for consortia.

VI.4)Procedures for review

VI.4.1)Review body

Official name: Welsh Government
Postal address: QED
Town: Treforest
Postal code: CF37 5YR
Country: United Kingdom
Telephone: +44 3000257854Internet address: http://wales.gov.uk/?skip=1&lang=en
VI.4.2)Body responsible for mediation procedures
VI.4.3)Review procedure
VI.4.4)Service from which information about the review procedure may be obtained

VI.5)Date of dispatch of this notice:

09/12/2019